Editore"s Note
Tilting at Windmills

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December 1, 2003
By: Kevin Drum

BUSY, BUSY, BUSY....The day after Thanksgiving is the busiest shopping day of the year, right? Wrong:

While the Thanksgiving weekend starts the shopping spree, it no longer is the busiest period of the season. The busiest day over the past few years has been the Saturday before Christmas.

I wonder how far back "the past few years" goes? Back when I was running a Radio Shack store I was always perplexed by the "day after Thanksgiving" myth, and that was in the early 80s. Sure, it was a good day, but business picked up even more in the three or four days before Christmas, and I usually found that the day after Christmas was a bigger day too.

Of course, Radio Shack might have had a bit different selling pattern than the rest of the industry, but even so I kinda wonder if the day after Thanksgiving has ever been the busiest shopping day of the year. Or is it just one of those enduring myths?

Kevin Drum 4:27 PM Permalink | Trackbacks

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