Editore"s Note
Tilting at Windmills

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May 7, 2004
By: Kevin Drum

DOUGHNUTS: BAD FOR YOUR DIET?....I can't help but laugh at this:

Krispy Kreme Doughnuts, the hot new stock offering of 2000 that stayed hot even as other new offerings plunged, has suddenly chilled. It blames the Atkins diet.

...."I hope it's a fad," [CEO Scott] Livengood said of the Atkins low carbohydrate diet. But if the trend toward the diet accelerates, company officials said, they might have to further reduce profit forecasts.

That's the spirit! As soon as this low-carb silliness fades away dieters can go back to eating all the doughnuts they want!

Kevin Drum 6:07 PM Permalink | Trackbacks

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