Editore"s Note
Tilting at Windmills

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December 5, 2004
By: Kevin Drum

YES, I'M EASILY AMUSED....I've probably seen Allstate's "Rose Bowl" ad a few dozen times, but it never fails to crack me up when President Palmer Dennis Haysbert tells us that of the million people who switched to Allstate last year, "many of them saved an average of $278."

In other words, counting only the ones who saved an average of $278, they saved an average of $278. Priceless. I wonder what marketing genius came up with such a beautiful phrase?

UPDATE: Just saw the ad again and went up close to read the fine print. Apparently this number is based on reports from 4,103 customers. Hmmm.

Kevin Drum 6:03 PM Permalink | Trackbacks

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