Editore"s Note
Tilting at Windmills

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October 25, 2005
By: Kevin Drum

SLOGANEERING....The Hill reports on the latest Democratic Party strategerizing:

House Democratic leaders are holding a closed-door meeting with members of their caucus this afternoon to discuss a new slogan for the 2006 midterm elections: "Together, We Can Do Better" or "Together, America Can Do Better," according to Democratic sources.

...."America Can Do Better," which lacks the word "Together," has also been in frequent rotation this fall.

....Democrats plan to unveil their 2006 party platform in the coming weeks, much earlier than in previous cycles and way ahead of the GOP's 1994 "Contract With America," which came out six weeks before the election.

God knows I've been in charge of enough product naming and company slogan fiascos to have some sympathy for anyone else trying their hand at this, but it sure looks like these guys have managed to consider every combination of words for this tagline except for the obvious one: a quick, pithy, "We Can Do Better." It's punchier, it's less saccharine, it hits harder, and it still gets the point across. For a few minutes in the debates last fall, John Kerry ended every criticism of George Bush with "We can do better," and I thought it worked pretty well. He should have kept it up.

Whatever. I know how these things go. But on another subject, what's the deal with unveiling the party platform so soon? I assume it's gong to be same bland, gutless marshmallow that it usually is, so I suppose it doesn't really matter, but a lot of things can change in the next nine months. Nobody's paying any attention to this stuff right now anyway, so why not wait and ensure that the Dem platform addresses whatever the most important issues happen to be at the time of the actual election? Just asking.

Kevin Drum 1:13 PM Permalink | Trackbacks

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