Editore"s Note
Tilting at Windmills

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March 29, 2006
By: Kevin Drum

FUN FOR THE WHOLE FAMILY....Chevrolet now has a website that allows you to create your very own commercial for the Chevy Tahoe. Imagine the possibilities! I don't know how long they'll leave this one up not long, I imagine but it should give you a laugh if you manage to click through before they deep six it. I'd say its creators followed Chevy's recommendations to "entertain" and "inform" exceptionally well.

Kevin Drum 2:27 PM Permalink | Trackbacks | Comments (80)

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Comments

Oh, as of 11:26 a.m. on Wednesday, it's still there! That was great!

Posted by: Darryl Pearce on March 29, 2006 at 2:34 PM | PERMALINK

that is GREAT!

Posted by: luke on March 29, 2006 at 2:36 PM | PERMALINK

Micheal Moore would approve.

Posted by: David W. on March 29, 2006 at 2:38 PM | PERMALINK

Aaaahahahaaa... that was awesome! Few things get me laughing out loud while at work, but that final slide: "Assholes." had me in hysterics.

Posted by: Skail on March 29, 2006 at 2:39 PM | PERMALINK

Pretty funny. Their use of color in the typography needs some work, but otherwise - not bad.

Posted by: craigie on March 29, 2006 at 2:39 PM | PERMALINK

Their use of color in the typography needs some work...

I hope it's not lilac. You know I hate lilac. But people just don't listen.

Posted by: shortstop on March 29, 2006 at 2:42 PM | PERMALINK

Terrific.

On a marginally related note, I recently saw a commercial for a GM car (Olds, I think), and one of the "useful" features it was touting was -- heated washer fluid.

Yeah, it's the goddam greedy unions that have brought GM down, for sure.....

Posted by: sglover on March 29, 2006 at 2:50 PM | PERMALINK

I hope someone has a stopwatch on this. My guess: 31 minutes between the original post and when it gets pulled off the site. Takers?

Posted by: mrkranky on March 29, 2006 at 2:51 PM | PERMALINK

Wonderful!

Posted by: terry on March 29, 2006 at 2:55 PM | PERMALINK

So they don't even screen the clips before posting them on their own web site? Wow.

Posted by: JR on March 29, 2006 at 2:56 PM | PERMALINK

Either the server's overwhelmed, or they've yanked it already. Pity.

Posted by: sglover on March 29, 2006 at 3:00 PM | PERMALINK

On a marginally related note, I recently saw a commercial for a GM car (Olds, I think), and one of the "useful" features it was touting was -- heated washer fluid. Posted by: sglover

Never lived where it gets very cold, have you? Ever rent a car in the winter and find that the assholes didn't have enough sense to put an antifreeze agent in the windshield washing fluid? It freezes at the nozzle, and no amount of "warming up the engine" will fix that, especially at 9,000 feet.

Lots of things wrong with 'Merican cars. That's a pretty minor quibble.

Posted by: Jeff II on March 29, 2006 at 3:03 PM | PERMALINK

Looks like it's gone. Pity.

Posted by: Ruck on March 29, 2006 at 3:04 PM | PERMALINK

Jeff II,

Anti-freeze windshield washing fluid is only $.10 more per gallon.

Sincerely,

theperegrine

Posted by: theperegrine on March 29, 2006 at 3:06 PM | PERMALINK

Jeff II,

Anti-freeze windshield washing fluid is only $.10 more per gallon. Posted by: theperegrine

I know! Tell that to Avis in Denver.

Posted by: Jeff II on March 29, 2006 at 3:11 PM | PERMALINK

JeffII,

If Avis in Denver is not prepared to pay $.10 more per gallon for anti-freeze windshield washing fluid, they are probably even less prepared to pay $200-400 per vehicle to add a 'heated windshield washing fluid' option on their fleet.

Sincerely,

theperegrine

Posted by: theperegrine on March 29, 2006 at 3:25 PM | PERMALINK

...I recently saw a commercial for a GM car (Olds, I think)...

Nope, they don't make those no more...

Posted by: tom on March 29, 2006 at 3:26 PM | PERMALINK

Never lived where it gets very cold, have you? Ever rent a car in the winter and find that the assholes didn't have enough sense to put an antifreeze agent in the windshield washing fluid? It freezes at the nozzle, and no amount of "warming up the engine" will fix that, especially at 9,000 feet.

I grew up, and learned to drive, in Michigan. Hell, I was born in Motown, when it still was Motown. And I was surrounded by the whole gamut of auto industry workers, from shop rats working the line, to GMI grads in engineering and product development. I spent a summer working for an auto industry subcontractor. With that background, none of the American industry's problems comes as a big surprise. Complacency has always been the norm, all the way up and down the org chart. (Though it's management that's responsible for the out-of-step products that the Big Three rely on, year after year.)

Look, if heated washer fluid is one of the best features you can mention in a 30- or 60-second ad (and this in the Mid-Atlantic region, not the Snowbelt!), you're not offering much. You may as well be boasting about fins and chrome again. Meanwhile, in addition to developing the hybrid drive that the Big Three have to license, Toyota's just figured out a way to cut the production cost of their 6-cylinder engines in half.

Posted by: sglover on March 29, 2006 at 3:27 PM | PERMALINK

Y'now, I was just saying the other day that there just aren't enough commercials around, and I wish I could make some of my own...

Posted by: tom on March 29, 2006 at 3:32 PM | PERMALINK

>Look, if heated washer fluid is one of the best features you can mention in a 30- or 60-second ad

Yah, I'm pretty sure that in Europe this has been pretty well available (from the Cold North manufactures, Volvo Saab etc, at least) since like the 80's.

Posted by: doesn't matter on March 29, 2006 at 3:32 PM | PERMALINK

I spent a summer working for an auto industry subcontractor. With that background, none of the American industry's problems comes as a big surprise. Complacency has always been the norm, all the way up and down the org chart. (Though it's management that's responsible for the out-of-step products that the Big Three rely on, year after year.)

Look, if heated washer fluid is one of the best features you can mention in a 30- or 60-second ad (and this in the Mid-Atlantic region, not the Snowbelt!), you're not offering much. You may as well be boasting about fins and chrome again. Meanwhile, in addition to developing the hybrid drive that the Big Three have to license, Toyota's just figured out a way to cut the production cost of their 6-cylinder engines in half. Posted by: sglover

Whoa, sglover boy! Down! Down! (Whack. Whack.) You don't need to convince me that Detroit makes shit. I've never owned an American car and doubt I ever will. Toyota and Honda are the best autos ever. Why look elsewhere?

Posted by: Jeff II on March 29, 2006 at 3:36 PM | PERMALINK

I hope it's not lilac. You know I hate lilac. But people just don't listen.

Bwa!

Posted by: craigie on March 29, 2006 at 3:39 PM | PERMALINK

Can someone describe what it was? it seems to be gone now.

Posted by: halle on March 29, 2006 at 3:50 PM | PERMALINK

Whoa, sglover boy! Down! Down! (Whack. Whack.) You don't need to convince me that Detroit makes shit. I've never owned an American car and doubt I ever will. Toyota and Honda are the best autos ever. Why look elsewhere?

OK, OK, point taken. By the way, for all my criticism of the Big Three, I ought to say that I just bought a new used Ford, after the Ford I previously had finally gave up the ghost after nearly 200,000 trouble-free and economical miles. Their cars are vastly better than the unmitigated crap they used to put out in the 70's and 80's.

Posted by: sglover on March 29, 2006 at 3:52 PM | PERMALINK

lol, this could turn the tides for GM

Posted by: imbroglio on March 29, 2006 at 3:53 PM | PERMALINK

Heated windshield washer fluid absolutely rockz when it's 10 degrees below zero, celcius.

But yeah, SAAB and Volvo has known that for ages ...

Regards.

Posted by: Ole on March 29, 2006 at 3:56 PM | PERMALINK

Can someone describe what it was? it seems to be gone now.

The ad featured scenes of a Tahoe driving through a winter wonderland. The on screen text said something the effect of:
"Do you like this? Well, enjoy it now, because global warming is on it's way. We make these bigger, stupider, and fuel inefficient, cause that's the way you like them. Assholes."

Posted by: Vladi G on March 29, 2006 at 3:57 PM | PERMALINK

LOL

Posted by: Ole on March 29, 2006 at 4:01 PM | PERMALINK

I would do one of a man smoking a cigarette with the text

"I'll quit this."

flash to the truck being driven.

"when you quit driving one of these."

Posted by: Dreggas on March 29, 2006 at 4:04 PM | PERMALINK

Their cars are vastly better than the unmitigated crap they used to put out in the 70's and 80's.
Posted by: sglover

I actually had some dim hopes for Ford when they introduced the cab forward Tempo and Taurus, and built the plant in Georgia (just closed) designed on the Japanese model of manufacturing. However, crap in equals crap out when design and quality don't improve.

Posted by: Jeff II on March 29, 2006 at 4:05 PM | PERMALINK

http://www.chevyapprentice.com/view.php?country=us&uniqueid=4ba310a8-10b5-1029-98eb-0013724ff5a7

Posted by: bikingbill on March 29, 2006 at 4:09 PM | PERMALINK

http://www.chevyapprentice.com/view.php?country=us&uniqueid=dd1b6b22-10b3-1029-98eb-0013724ff5a7

Posted by: too fun on March 29, 2006 at 4:14 PM | PERMALINK

Michigan? Colorado? "10 degrees below zero, celcius"??!!

You pussies...

Here in the "Siberia of the Americas" antifreeeze washer fluid will freeze into a thin, impenetrable film on your windshield when it's -40C with a stiff headwind, even after the engine's warmed up and the defroster is blowing full blast...

Posted by: A Hermit on March 29, 2006 at 4:31 PM | PERMALINK

Aw, dang, they removed mine. The graphics and music don't really matter. It said:

When your kids ask
"Why did you spend over $33K to haul your wimpy ass to work and burn up all the oil?"
tell them
"Shut Up!"

Ungrateful assholes!!

Posted by: Tripp on March 29, 2006 at 4:38 PM | PERMALINK

I'm pretty sure my commercial wins.

Posted by: David Roberts on March 29, 2006 at 4:39 PM | PERMALINK

A Hermit,

Why in the world would you turn on the windshield washers at -40C with a stiff headwind?

It's not like you are getting crap splashed on you from the trucks in front of you, is it?

Posted by: Tripp on March 29, 2006 at 4:40 PM | PERMALINK

"It's not like you are getting crap splashed on you from the trucks in front of you, is it?"

Lotta pig farms in this neighbourhood...you'd be amazed...and disgusted...

Posted by: A Hermit on March 29, 2006 at 4:45 PM | PERMALINK

David Roberts,

You win.

Great stuff!

Posted by: Commenterlein on March 29, 2006 at 4:47 PM | PERMALINK

Had to do it:

http://www.chevyapprentice.com/view.php?country=us&uniqueid=679310d6-10bc-1029-98eb-0013724ff5a7

Posted by: Tripp on March 29, 2006 at 4:50 PM | PERMALINK

/laughs
/weeps
/sells GM stock

Posted by: jose hipants on March 29, 2006 at 4:52 PM | PERMALINK

Tripp! Excellent.

I hope some computer savy individual is out there cache all these. If it can be done.

Posted by: Jeff II on March 29, 2006 at 5:04 PM | PERMALINK

I'm pretty sure my commercial wins. Posted by: David Roberts

Yes. Definitely in the No blood for oil category. Well done.

Posted by: Jeff II on March 29, 2006 at 5:07 PM | PERMALINK

Okay, my very last one. I promise.

http://www.chevyapprentice.com/view.php?country=us&uniqueid=526e3402-10c0-1029-98eb-0013724ff5a7

Posted by: Tripp on March 29, 2006 at 5:19 PM | PERMALINK

Y'all are brilliant. David, well done. Tripp, I'm howling.

Posted by: shortstop on March 29, 2006 at 5:20 PM | PERMALINK

OK, so I won't quit my day job anytime soon, but that was fun.

Posted by: E. Henry Thripshaw on March 29, 2006 at 5:23 PM | PERMALINK

http://www.chevyapprentice.com/view.php?country=us&uniqueid=6e5773e6-10ba-1029-98eb-0013724ff5a7

Posted by: pk on March 29, 2006 at 5:23 PM | PERMALINK

Well, advertising fins would work with me. I want to put fins on my Ciera. That'd be sweet.

Posted by: Mo MacArbie on March 29, 2006 at 5:33 PM | PERMALINK

What a great idea

Think about doing something like this to make political ads or other types of parody

Very nice implementation of the technology

Another instance of great technology harnessed to silly objectives

Great subversion (repurposing ?) of the tool !

"Discovery consists of seeing what everybody has seen and thinking what nobody has thought." - Albert von Szent-Gyorgyi

Posted by: daCascadian on March 29, 2006 at 6:02 PM | PERMALINK

Heh.

Posted by: fishbane on March 29, 2006 at 6:35 PM | PERMALINK

It does my little heart good to see all you rabble-rousers leaving dirty dishes and cigarette butts on the altars of Detroit!*

*Heyzeus (TM JeffII), who wrote that?!?!

Posted by: shortstop on March 29, 2006 at 7:13 PM | PERMALINK

*Heyzeus (TM JeffII), who wrote that?!?!
Posted by: shortstop

"That was one of Wilde's."

Posted by: Jeff II on March 29, 2006 at 7:25 PM | PERMALINK

"That was one of Wilde's."

Nonsense. He was the one who wanted nothing better than to be mmmmmanhandled by all you mmmmmmeaty boys.*

*I know it was actually from Brideshead. I was just making a little joke.

Posted by: shortstop on March 29, 2006 at 7:42 PM | PERMALINK

"Yeah. We put Blanche in Mercury last week."

Posted by: Jeff II on March 29, 2006 at 7:49 PM | PERMALINK

Freak.

I mean that in the nicest possible way.

Posted by: shortstop on March 29, 2006 at 7:54 PM | PERMALINK

Sheesh! I'm still laughing. I cannot believe you pulled that out of your mental archives. Damn!

Posted by: shortstop on March 29, 2006 at 7:58 PM | PERMALINK

At the risk of revealing too much of my softer, feminine side, Brideshead is just about my favorite novel.

Saw End Of The Affair over the weekend. I wonder which tortured Catholic was cribbing who?

Posted by: Jeff II on March 29, 2006 at 7:58 PM | PERMALINK

At the risk of revealing too much of my softer, feminine side.

Always a worry with you. Just a twitch upon the thread brings you over...

Posted by: shortstop on March 29, 2006 at 7:59 PM | PERMALINK

Would any of you who so disparage the Detroit automakers buy a European car? Their average reliability is worse than that of Detroit according to Consumer Reports and others who measure such things?

Posted by: Drew on March 29, 2006 at 8:27 PM | PERMALINK

Our wee contribution:

http://www.chevyapprentice.com/view.php?country=us&uniqueid=5fc073ac-10e0-1029-98eb-0013724ff5a7

Posted by: Demogenes Aristophanes on March 29, 2006 at 9:16 PM | PERMALINK

This is addicting.

Ok, I'm leaving now.

Posted by: E. Henry Thripshaw on March 29, 2006 at 9:22 PM | PERMALINK

...now I'm so cynical I think it's from Chevy to drive traffic to their site, mmmm?

Posted by: Darryl Pearce on March 29, 2006 at 9:22 PM | PERMALINK

My, um, somewhat off-color arrangement.

I hope it wins.

Posted by: scarshapedstar on March 29, 2006 at 9:31 PM | PERMALINK

Can't stop ...

http://www.chevyapprentice.com/view.php?country=us&uniqueid=e67c3734-10e8-1029-98eb-0013724ff5a7

Posted by: Demogenes Aristophanes on March 29, 2006 at 10:14 PM | PERMALINK

Scarshapedstar...that was the best of a lot of good ones! Thanks for the laughs you all...

Posted by: john manyjars on March 30, 2006 at 6:12 AM | PERMALINK

I actually had some dim hopes for Ford when they introduced the cab forward Tempo and Taurus, and built the plant in Georgia (just closed) designed on the Japanese model of manufacturing. However, crap in equals crap out when design and quality don't improve.
Posted by: Jeff II

My earlier post about a car my mechanic (and next door neighbor) diagnosed as 'possessed' was a 87 Ford Tempo which would mysteriously lose power at freeway speeds. The engine would be running just fine but no power was getting to the wheels...

Terrifying.

10 years later (10!) Fords finally and reluctantly admits to serious design flaws in the electrical system...'course the Tempo is long since junked as a hazzard to self and others.

Yikes.

Posted by: CFShep on March 30, 2006 at 8:06 AM | PERMALINK

I actually had some dim hopes for Ford when they introduced the cab forward Tempo and Taurus, and built the plant in Georgia (just closed) designed on the Japanese model of manufacturing. However, crap in equals crap out when design and quality don't improve.
Posted by: Jeff II

My earlier post about a car my mechanic (and next door neighbor) diagnosed as 'possessed' was a 87 Ford Tempo which would mysteriously lose power at freeway speeds. The engine would be running just fine but no power was getting to the wheels...

Terrifying.

10 years later (10!) Fords finally and reluctantly admits to serious design flaws in the electrical system...'course the Tempo is long since junked as a hazzard to self and others.

Yikes.

Posted by: CFShep on March 30, 2006 at 8:11 AM | PERMALINK

Sorry for double post - I don't know what's hanging things up so badly over there.

Posted by: CFShep on March 30, 2006 at 8:13 AM | PERMALINK

Clearly, you need an exorcist for all your machines, CFShep.

I can't believe some of these commercials are still out there. Chevy must be as attentive to this site as it is on the lines.

Posted by: shortstop on March 30, 2006 at 9:27 AM | PERMALINK

Scarshapedstar,

Yes, I bow my head to your "gay image homage."

Very good. It is almost as if you actually looked at the images. Me, I was too busy with my flawless text.

Posted by: Tripp on March 30, 2006 at 10:08 AM | PERMALINK

Me, I was too busy with my flawless text.

Well, your "With a car this big..." spot remains my favorite. Simple, elegant and incisive.

Posted by: shortstop on March 30, 2006 at 10:34 AM | PERMALINK

Scarshapedstar, I have watched a bunch of these, and yours is defintely the best! It's a good thing I work with a bunch of fellow travellers...

Posted by: Rich on March 30, 2006 at 11:05 AM | PERMALINK

Enjoy

Boy, that was uplifting!

Posted by: mroberts on March 30, 2006 at 11:25 AM | PERMALINK

Scarshapedstar, I have watched a bunch of these, and yours is defintely the best! It's a good thing I work with a bunch of fellow travellers... Posted by: Rich

Excellent!

The only explanation, offered by someone above, as to why they are now apparently no longer "editing" these is that they just need the traffic. The ad firm is probably getting paid by the hit. Either that or the Tahoe is such a dog (well, duh!) that they've taken a page from the Big Bopper's - there is no such thing a bad publicity.

Posted by: Jeff II on March 30, 2006 at 12:21 PM | PERMALINK

Shortstop: Clearly, you need an exorcist for all your machines, CFShep.

Are you volunteering?

Come on down!

Posted by: CFShep on March 30, 2006 at 1:08 PM | PERMALINK

Could this mean that GM has lost faith in Madison Avenue to deliver a gullible public to GMAC?

Posted by: Bell on March 30, 2006 at 2:23 PM | PERMALINK

CFShep: Are you volunteering?

Come on down!

Sister, I'm packing my crucifix, smudgable sage and Vision in the Tortilla and hopping on the next plane. Put the red beans on and start chopping up the Holy Trinity. I could use some decent cooking, other than what I've been forced to provide.

Posted by: shortstop on March 30, 2006 at 3:33 PM | PERMALINK

Different theme than most, but fun to play with. Tried to embed the link, but no luck.

http://www.chevyapprentice.com/view.php?country=us&uniqueid=e21f5616-10c6-1029-98eb-0013724ff5a7

Posted by: john on March 30, 2006 at 5:25 PM | PERMALINK

That's interesting and clever.

Posted by: JabberJuls on March 31, 2006 at 1:58 AM | PERMALINK

I could use some decent cooking, other than what I've been forced to provide.
Posted by: shortstop on

Deal. My red beans and rice are simply killer, sweets.

Did you know that Louis Armstrong signed all his letters 'Red beans and ricely yours' and took the ingredients for same with him where ever he performed?

Posted by: CFShep on March 31, 2006 at 9:48 AM | PERMALINK

http://www.chevyapprentice.com/view.php?country=us&uniqueid=3c90d99e-1234-1029-98eb-0013724ff5a7

Posted by: sk on April 1, 2006 at 1:04 AM | PERMALINK




 

 

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