October 26, 2006
IN DEFENSE OF SLEAZY ATTACK ADS....OK, not really. But just to show how out of touch I am with California politics, I didn't even realize until a few days ago that Dianne Feinstein was running for reelection. The reason for this shocking ignorance is that her opponent is a conservative nonentity who hasn't even held office since 2000, which means there's been essentially no campaign. Feinstein is a shoo-in.

Anyway, Feinstein is finally deigning to run a few ads here in The OC, and they're the most cloying, saccharine, sick-making commercials you can imagine. They star Feinstein and her granddaughter cooing at each other, followed by Feinstein telling us that she's going to continue doing a really great job for all us Californians. You can watch the whole wretched thing here if you dare.
Bah. If that's what a positive, uplifting campaign is like, I'll take the gutter. It may smell bad, but at least you still know you're still alive.
—Kevin Drum 4:48 PM
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Slow day huh, Kevin?
Posted by: S Brennan on October 26, 2006 at 4:51 PM | PERMALINK
Doesn't DiFi seem like a perfect target for the "show us the money!" appeals that the netroots are aiming at more-or-less unopposed Dems?
Posted by: dj moonbat on October 26, 2006 at 4:52 PM | PERMALINK
DiFi always makes me reach for the Alka-Seltzer.
This has not been a paid endorsement of either DiFi's opponent, of whom I know less than nada, or Alka-Seltzer.
Posted by: Cap'n Phealy on October 26, 2006 at 4:53 PM | PERMALINK
Well, for balance this is a good target. Now Mr. Halperin will be very happy.
Posted by: gregor on October 26, 2006 at 4:53 PM | PERMALINK
Wow, that WAS puke-worthy.
Posted by: jwahler on October 26, 2006 at 4:54 PM | PERMALINK
There is absolutely no reason for her to be spending money on California TV (neither Gore nor Kerry did in the entire post-convention period in 00 and 04).
It is in her personal interests to be in the majority in the Senate - she'd become a chairman.
Why wouldn't she spend her money in Virgina, Missouri, Tennessee or elsewhere to ensure that majority?
Forget what's right, we're talking enlightened self-interest here.
Posted by: hopeless pedant on October 26, 2006 at 4:56 PM | PERMALINK
Meanwhile, for one of the funniest (in the pathetic sense) ads you'll ever see, check this out:
angelides.com/multimedia/video/ad-always.html
Make sure you turn the sound up before the ad begins in order to get the full flavor.
Note, however, that I'm endorsing Art Olivier for governor and Debra Bowen for Secretary of State.
Posted by: TLB on October 26, 2006 at 4:57 PM | PERMALINK
Here in Saint Paul, Minnesota, our safe-seat congresswoman (Betty McCollum D-MN6) ran the smarmiest ads in her first election. It's a head shot, which slowly zooms in until her huge head fills your entire living room, and she says she has a family and her family is just like your family and she loves her family and you love your family and so she's going to Washington to take care of our families. Yuck.
Posted by: Mark Gilbert on October 26, 2006 at 4:59 PM | PERMALINK
You've obviously never been in the markets for NJ Senate seats, or you'd never ask to see negative ads, even in jest.
Posted by: demtom on October 26, 2006 at 5:02 PM | PERMALINK
Herb Kohl's ads in Wisconsin are the same way. Once a candidate reaches a certain age, campaign ads may have to be adjusted so as not to overstrain them.
Posted by: Zathras on October 26, 2006 at 5:02 PM | PERMALINK
Famously, there is some study that is commonly cited as establishing that, while otherwise reprehensible, negative ads tend to be both more substantive and better sourced than positive ads.
P.S. to TLB: to insert hyperlinks, use the following html tags: for a hyperlnk to nytimes.com, with the text "The New York Times", use text below, with the square brackets replaced with greater-than and less-than signs:
[a href="http://www.nytimes.com"]The New York Times[/a href]
The result is as follows:
The New York Times
Posted by: Warren Terra on October 26, 2006 at 5:04 PM | PERMALINK
Here are some links to positive ads done well:
Paper Clips
Drivers Seat
Education
Respect
It is possible to make compelling ads with a positive message.
Here in Missouri we are strting a petition drive imploring her to come next door and be our governor next.
Posted by: Global Citizen on October 26, 2006 at 5:14 PM | PERMALINK
What's the whole family thing about? I always thought political appeals to families were one of these things I would understand when I had kids.
I have kids. I still don't get it.
I want job security, health care, a balanced budget, sane foreign policy, investment in infrastructure and so forth. I wanted these things before I had kids; I want them now. So what the hell?
Posted by: Saam Barrager on October 26, 2006 at 5:18 PM | PERMALINK
Dianne Feinstein and attack ads... That reminds me of an old Saturday Night Live sketch involving a series of fake negative political ads. The one attacking Feinstein was straight and to the point:
"Dianne Feinstein is against prayer in schools. And no wonder... She's a Jew!"
Posted by: keptsimple on October 26, 2006 at 5:22 PM | PERMALINK
Saam, you're bringing down the metrics, dammit. Maybe try a different family (?)
Posted by: wishIwuz2 on October 26, 2006 at 5:22 PM | PERMALINK
I'm with Saam. I don't give a damn whether or not somebody is a good family person or not, that's irrelevant to the job in question. I figure if I wouldn't ask about it in a job interview, I don't need to know it about a candidate.
We have something similar here with Bill Richardson, Gov. of New Mexico. He's been running tons of syrupy ads (although some of them are at least a little funny) and I can't even tell you who he's running against. I don't know if I'm more turned off by these ads or by the Madrid/Wilson mudfest in NM1.
Posted by: Doug-E-Fresh on October 26, 2006 at 5:26 PM | PERMALINK
I have very bad thoughts about politicians who voted to give Bush war powers to invade Iraq and they now include Senator Feinstein's granddaughter learning the true meaning of war.
Posted by: Hostile on October 26, 2006 at 5:30 PM | PERMALINK
Forget what's right, we're talking enlightened self-interest here.
Posted by: hopeless pedant
DiFi and "enlightened" don't really go in the same sentence, at least not without negating one of them, but if she'll spread some largesse to tightly contested districts, I can grin and bear her (for yet another term).
Posted by: cyntax on October 26, 2006 at 5:32 PM | PERMALINK
Why isn't Feinstein donating some of her stash to
CA-04, 11 and 50, as well as a tight state senate
race (34th district) in north Orange County?
Really, she can't be afraid of Mountjoy, can she?
Posted by: mikeel on October 26, 2006 at 5:40 PM | PERMALINK
Kevin,
I think you need a few more years on you before you realize how good that ad really is.
Posted by: jjay on October 26, 2006 at 5:43 PM | PERMALINK
How old is that kid? Is this child abuse?
And can someone please explain to me the trend of using your kids in ads, not just as backdrops for the voiceover or surrounding you as you "approve this message," but actively stating your case? And it's always the girls. Angelides did this with his daughters and look where it got him. Feinstein can get away with this because she will get like 75% of the vote.
Let me say this slowly so all the pols out there get this - No one is voting for your kids. No one cares how pretty or articulate your daughters are. Unless you are trying to get the votes of 13 year old prepubescent boys, no one cares.
Posted by: G Spot1 on October 26, 2006 at 5:43 PM | PERMALINK
I've lost much faith in DiFi since she would not commit to opposing the Torture Act of 2006. (Yes, she did vote against it, but the day of the vote, her staff couldn't say Boo about it. I know, I called.)
Posted by: MobiusKlein on October 26, 2006 at 5:44 PM | PERMALINK
Hey, her granddaughter's not bad! Not bad at all! Hmmmmm.
Posted by: Republican Pedophile on October 26, 2006 at 5:46 PM | PERMALINK
What I like are the family values ads when the Repub candidate has been married three times, was sued by his mother, has a restraining order from his sister. And the candidate who points this out is doing a negative ad!!!!
Posted by: ml on October 26, 2006 at 6:08 PM | PERMALINK
I like the ads where a Vietnam war veteran amputee is prorayed as an ally of our terrorist enemies. Convincingly.
Posted by: gregor on October 26, 2006 at 6:28 PM | PERMALINK
Kevin wrote: "... I'll take the gutter. It may smell bad, but at least you still know you're alive."
How poetic.
We are all of us in the gutter, but some of us are looking at the stars.
Posted by: SecularAnimist on October 26, 2006 at 6:37 PM | PERMALINK
Kevin,
I don't know if you've seen any of Spitzer's ads but most of them are positive ads done really well.
http://www.spitzerpaterson.com/main.cfm?actionId=globalShowStaticContent&screenKey=cmpTVAdvertisements&s=spitzer3
Posted by: Mike on October 26, 2006 at 6:37 PM | PERMALINK
Diane Feinstein fails to look at the camera until the end of her advert. This looks very awkward.
Whoever was lusting after her grand-daughter, please do the math. She is only 15.
Posted by: troglodyte on October 26, 2006 at 6:48 PM | PERMALINK
She voted with Bush on taxes and more disastrously she voted with Bush on Iraq.
Young Americans, some from California, are right now risking life and limb in the Bush/Cheney Iraqi nightmare that Diane help create -- many of these soldiers won't make it home in tact or alive -- not to mentioned the hell that's been visted on the Iraq population.
Don't let a rose-colored Adv obscure the truth about this enabler of Bush's Iraq folly. If for this reason only ALL CALIFORNIANS SHOULD WORK AGAINST FEINSTEN! At least vote Green as a protest.
Posted by: Hotspur on October 26, 2006 at 6:50 PM | PERMALINK
Drummy writes:
"The reason for this shocking ignorance is that her opponent is a conservative nonentity who hasn't even held office since 2000..."
Regardless of party, I think having a non-politics job for six years is a plus, not a minus, no?
Posted by: Orkney on October 26, 2006 at 6:55 PM | PERMALINK
In Indiana, we've got Richard Lugar running unopposed for Senate. He's airing ads about how he kept us safe from those Soviet nuclear missiles for so long when the Soviets had them, and now that the Soviets don't. The visuals of this ad consist of cornfields and smiling families, which is a kind of amusing contrast.
I think I'd enjoy negative campaigns more if a) people didn't think that my political orientation is a slur of some kind (a prevalent idea down in Southern Indiana), and b) if they could keep putting new ads on the air. I get tired of the smear ads after about the dozenth time I've seen them. "Baron Hill is a Washington Liberal who hates families and wants you all to be gay homosexuals who can marry!" gets old pretty quickly, especially since I can't even vote for him.
Posted by: C. Smith on October 26, 2006 at 6:57 PM | PERMALINK
Feinstein? Bleagh.
I'm glad her opponent is a sacrificial nobody, so I can leave my ballot blank instead of holding my nose and voting for her.
She's constantly crowned by the press as the most popular politician in California. She's used her goodwill for nothing other than to make herself the most comfortable politician in California.
She should have helped drive a stake through Schwarzeneggar when his approval rating was in the toilet. Now he's going to get another 4 years of hiding behind PR stunts like hydrogen-fueled Hummers (max driving range of 60 miles) while giving the Chamber of Commerce everything it wants.
Posted by: Ottnott on October 26, 2006 at 7:04 PM | PERMALINK
Well, yeah, the gutter provides more easy fodder for political bloggers, that's for sure.
Posted by: cmdicely on October 26, 2006 at 7:09 PM | PERMALINK
Well ... like her or not (And I don't so much. Too conservative for me) DiFI is a very effective Senator. She gets a lot done. Unlike your other, Senator Barbara Boxer, who is ineffective and polarizing. Why the GOP has not been able to field a credible candidate against her is God's own private mystery.
Posted by: Pat on October 26, 2006 at 7:28 PM | PERMALINK
Yeesh, I had to stop that halfway through.
But I agree with Mike that Spitzer has been running very watchable positive campaign commercials. Effective, too -- whenever the "Let it Shine" commercial came on, both my toddlers stopped what they were doing and turned to the TV, which of course grabs the parents' attention. Seems almost a waste, considering this is a runaway race.
Posted by: PapaJijo on October 26, 2006 at 7:31 PM | PERMALINK
She is only 15
She can be serving Bush's and her grandmother's mission in Iraq in less than three years.
Posted by: Hostile on October 26, 2006 at 7:35 PM | PERMALINK
No, she can't be too concerned-- after all, her opponent is a Republican named, yes, Dick Mountjoy. Not a propitious name for this particular election cycle, hmm . . .
Posted by: trixi on October 26, 2006 at 7:37 PM | PERMALINK
Yes, it she is a shoo-in and badly needed to regain control of the Senate - Guess her opponent doesn't have the money to run ads showing how "well" she handled the Richard Ramirez investigation when he slithered north from LA. Doubt if any old line LA Sheriff's Dept people will vote for her. But, they probably vote Repug anyway.
Posted by: thethirdPaul on October 26, 2006 at 7:45 PM | PERMALINK
Senator Useless is the prime example of a candidate who should be shoveling that money around to Dems who could use it constructively. That she isn't is just further evidence of how irrelevant she is to Democratic and progressive issues.
Posted by: oldgreenguy on October 26, 2006 at 7:54 PM | PERMALINK
Why wouldn't she spend her money in Virgina, Missouri, Tennessee or elsewhere to ensure that majority?
Fuck Harold Ford. I just read his reaction to the NJ court decision. What a biggoted ass. Even if his was the seat tht cost us the Senate majority, such ignorance must not be rewarded. Hopefully he will lose so if I get a chance to spit on him I can w/o being arrested for assulting a federal official.
Sorry for the profane rant, but somethings just strike a raw nerve.
BTW, more reasons not to be wild about Harry:
Supported Bush's illegal invasion of Iraq
Supported GOP tax cuts for the wealthy
Supported corporate anti-consumer bankruptcy law
Supported some privitization of Social Security
Supports GOP plan to cut estate taxes on wealthy families
Supports conservative "faith-based" federal tax give a ways to churches
Does not defend the separation of Church and State, Supports Christian Right's Theocratic Agenda
Voted for GOP and anti-gay Christian Right's "Federal Marriage Amendment" to write discrimination against gays and lesbians into the U.S. Constitution TWICE!
What a c*#t!
Posted by: Keith G on October 26, 2006 at 8:28 PM | PERMALINK
Funny -- I saw this ad the other day with the sound muted. I instinctively kept it muted. Looks like a good call.
I too will hold my nose and vote for her. After years of voting lesser of two evils, saying fuck that in 2000, and then suffering 6 years of Republican control, I'm right back there again.
Posted by: E. Henry Thripshaw on October 26, 2006 at 8:29 PM | PERMALINK
Regardless of party, I think having a non-politics job for six years is a plus, not a minus, no?
Yeah, that's the ticket. Just like when you need a lawyer or a physician, always pick one who is just retuning to practice after six years of running a Dairy Queen.
Uh-huh.
Posted by: Keith G on October 26, 2006 at 8:35 PM | PERMALINK
For those who doubt that Bush is completely delusional:
www.editorandpublisher.com/eandp/columns/pressingissues_display.jsp?vnu_content_id=1003315514
"Another revealing moment comes when Bush flatly declares that only "25% or so" of Americans want the U.S. out of Iraq. In fact, a Gallup poll released this week shows that the number is actually 54% who want us out quickly -- within a year at most. Bush also mischaracterizes the war opponents, saying they "just don't believe in war," as if they are all pacifists.
Then he goes on: "I believe when you get attacked and somebody declares war on you, you fight back. And that's what we're doing." Of course, this ignores the fact that Iraq did not declare war on us -- but it's been so long now, maybe he's just forgotten."
Posted by: Speed on October 26, 2006 at 9:08 PM | PERMALINK
I can't wait for the shocked concern from GWB cultists when a couple years after he is out of office, GWB is diagnosed with Alzheimers.
Posted by: Disputo on October 26, 2006 at 9:45 PM | PERMALINK
For those who doubt that Bush is completely delusional
Watching Shrub do a press conference, I can't help but feel that all he needs is a couple of steel marbles to complete the transition into Lieutenant-Commander Philip Francis Queeg, my second favorite Bogey role.
Posted by: Keith G on October 26, 2006 at 9:51 PM | PERMALINK
"Coming out of Dairy Queen"
Perhaps a touch better than just coming out of rehab.
Posted by: thethirdPaul on October 26, 2006 at 9:57 PM | PERMALINK
Her granddaughter's kinda cute.
Posted by: NTodd, CT's Next Senator on October 26, 2006 at 10:09 PM | PERMALINK
Sleazy attack ads, eh?
Well, let me weigh in. Pay attention, kids. This is how your uncle Norman puts an attack ad on the air.
Without revealing too many of the pertinent details, I will start off by saying that I wasn't officially part of the campaign to elect a certain person to the Senate in the state where I was living at the time. I doubt very much any of you are well versed enough to fisk out the details, but suffice it to say, the man won and the man now wins every election, and he is a true campaigner.
This good man's opponent, a liberal Dumbocrat with a long history of drinking, was about seven points ahead two weeks out from the election. We tapped a few hundred thousand dollars, illegally of course, and set up a massive ad buy.
The ad? Well, it played upon fear because that was all we had. The grounp Mothers Against Drunk Driving were all the rage, so we shot an ad where a Lincoln Town Car driven by an obviously drunken caricature of our opponent rolls through a residential area, seeming to flatten a group of children. Little Jimmy, Little Bunny, Little Sammy were all done up to represent the voters--they were mowed down like ninepins. A little old lady with a baby carriage got thrown into the air--no small trick in the days before CGI. We had a fake dog sticking out of the grille of the Town Car. The vehicle careens down a road until it hits a tree with a lemonade stand and smashes everying. In the background there is screaming, there are adults running around concerned, a reaction shot of a horrified parent, oh, it was delightful, just delightful. I wanted the man to be shooting a gun out the passenger window but we couldn't get clearance for it.
The kicker: "Don't let [blankety-blank] have the keys to your future!"
We won by three points. The rest is history. It was my proudest moment as a Republican, I can tell you that.
Posted by: The Great Norman Rogers on October 26, 2006 at 10:20 PM | PERMALINK
I wanted the man to be shooting a gun out the passenger window but we couldn't get clearance for it.
Good thing too, or else you would have pushed the NRA folks to the Dem.
Posted by: Disputo on October 26, 2006 at 10:44 PM | PERMALINK
You go, Kevin. Rip 'em a new one. We love it when you get angry.
I say the Dems run a commercial showing smelly, sick perverted old men attempting to molest little children and have a voice-over saying, "don't vote for the deviants, vote Democratic".
Whaddya think? Basic enough for ya?
Posted by: The Conservative Deflator on October 26, 2006 at 10:53 PM | PERMALINK
Eliot Spitzer here in NY has what I think are good positive ads.
Posted by: Ed Fitzgerald (unfutz) on October 26, 2006 at 11:04 PM | PERMALINK
kevin, that's just stupid. why would you condone scintilation over blase. Isn't scintilizing the news exactly what's cause the end of news and truth in favor of infotainment. Don't be so frickin' lazy.
Posted by: pluege on October 26, 2006 at 11:15 PM | PERMALINK
I prefer her ads to the gutter - they make me feel happy.
Posted by: N on October 27, 2006 at 12:58 AM | PERMALINK
Keith G. - Fuck you. Gay marriage is not the most important issue in the country at the moment you assclown. This is why democrats use to suck. Canidate A doesn't support my number 1 issue so I am not voting for him/her. That is how you spend 12 years in the minority where everyone gets screwed.
I thought we were moving away from the checklist approach to politics. Wait until Corker casts the decisive vote for the most anti-gay bill ever.
Steve G. will still be crowing about how ignorant Ford was.
Posted by: where are the white women on October 27, 2006 at 3:34 AM | PERMALINK
Feinstein is a waste. Can't believe California can not come up with someone better than the pearl clutcher. She should have run for governor to protect the state from the terminator and free up her Senate seat. Feinstein is usually 80-90 in the ADA ratings but she always seems to be wrong on the biggest votes - tax cuts, Iraq War II, Patriot Act, Prescription drug law, etc etc
Posted by: Feinstein: Impeding Progress Since 1969 on October 27, 2006 at 3:58 AM | PERMALINK
Not knowing that Feinstein is running this year isn't a sign that you haven't been paying attention. She hasn't been campaigning and nobody's been covering it as her opponent is running on the order of 30% in the polls, and *he* isn't campaigning, either.
Posted by: aphrael on October 27, 2006 at 4:12 AM | PERMALINK
I miss your point? Are these sleaze comments directed toward the type of commercial or the candidate?
I'm of a former time when we didn't hide behind computers with our thoughts on where society needed to go. At the age of 67, I take a lot more pride in the Feinstein's of our society, than those who hide behind computers, giving there wisdom. I call them and you the American Generation of Cowards. My generation went to the streets and faced jail for our quest for social justice on racism and war. Our generation would never have rolled over to let an administration steal the right of Habeas Corpus, as they bang away on their keyboards.
I visit this site often, yet, it seems your words are empty!
The real shame in the American Society today is not the neocons or religious right, they have always been in our society. The real shame focuses with how this generation of progressives have let their heritage down!
Posted by: ThePast on October 27, 2006 at 7:40 AM | PERMALINK
Hillary is running similarly estrogen-overdrive ads in New York. It's as if they feel they have to show their squishy maternal sides, just because they're strong, powerful, smart women. Sadly, maybe they do.
Posted by: sullijan on October 27, 2006 at 11:44 AM | PERMALINK
ThePast,
Aw get off your high horse. The number of people who actually did anything about racism was pretty small, and the VietNam war simmered a lot longer and hotter than Iraq has.
I give credit to people that actually do something but I'm not willing to give you any credit for some 'vague' thing your generation did.
Posted by: Tripp on October 27, 2006 at 11:55 AM | PERMALINK
sullijan,
If you are going to design an ad campaign with 'estrogen overdrive' for a woman candidate of Hillary's age then squishy maternal is about all you can do. Unlike some older male politicians older female politicians cannot run on sex appeal.
Posted by: Tripp on October 27, 2006 at 11:58 AM | PERMALINK
Wow, Tripp (is your first name Linda?), sorry my point salied over your head! I was clearly talking about "estrogen overdrive" in the sense of displaying a maternal side, not a sexual one. In fact, I s-p-e-l-l-e-d t-h-a-t o-u-t right there in the post.
As for your idiotic belief that older men are sexy and older women aren't, sorry--there's nothing I can do to help you with that problem.
Posted by: sullijan on October 27, 2006 at 12:16 PM | PERMALINK
My generation:
Killed 3 million Vietnamese.
Voted for war in Iraq but did not send their grandchildren to fight in it.
Posted by: Hostile on October 27, 2006 at 12:46 PM | PERMALINK
Wow, Sullen Jan. Name humor. How original.
You seem kinda cranky, did I catch you at a bad time?
Posted by: Tripp on October 27, 2006 at 3:36 PM | PERMALINK