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March 3, 2008

"WE MOSQUITOED HIM"....A few days ago I wrote about the Mosquito, a device that emits an annoying high-pitched screech designed to disperse loitering kids and teenagers. It's harmless to adults, who generally can't hear it. Shortly after I wrote about it, I got this email from a high school teacher:

My high school students use another form of Mosquito. They have a high-pitched ringtone for their cell phones that only the youngest female teachers can hear. 50 year-old men like me have no chance. Just the latest way to cheat.

Turnabout is fair play! Then, a couple of days later, after I wrote about Hillary's "It's 3 AM" ad, I got this email from a regular correspondent:

Our dogs, two very calm yellow labs, go absolutely nuts — growling and barking, which is very atypical behavior for them — when the Clinton ad is played, either on TV or the computer (it seems to be the ringing phone they don't like). The critters have no such reaction to the Obama response ad (ringing) sounds.

Times being what they are, I should take this opportunity to say that I don't think the Clinton campaign added any high-pitched tones to their ad. Repeat: I suspect no nefarious activity from Hillary Clinton here.

But — wouldn't it be cool if there were? Modern televisions hooked up to modern cable systems certainly have the capability to produce high-pitched Mosquito-esque tones, and this seems like an area ripe for dirty tricks. Whenever you put up a grainy, black-and-white picture of your opponent, don't just play ominous background music, play annoying high-pitched screeches too! Your dogs will bark, your baby will start crying, and your kids will suddenly start acting up. Do this often enough and your brain will automatically associate the target of the ad with disruption and clamor. Voters will start to dislike him or her without even knowing why.

It sounds ripe for abuse, doesn't it? I can't wait for the first campaign consultant to try this. "We mosquitoed him" will join "We Willie Hortoned him" and "We swift boated him" on the whispered lips of Karl Rove wannabes around the world.

Kevin Drum 12:23 PM Permalink | Trackbacks | Comments (35)
 
Comments

Diabolical. You have the gift.

Posted by: TedL on March 3, 2008 at 12:30 PM | PERMALINK

Fortunately, this sounds like something easy to regulate, by specifying that political ads must emit no tones above 20khz. It'd be easy to test the ads, and I don't think the reg would run afoul of even the most generous interpretation of the first amendment. It can't be speech if most people can't her it.

Posted by: kishin on March 3, 2008 at 12:32 PM | PERMALINK

A standard TV speaker won't do 20kHz; they roll off above 10k.

You really need a 1" tweeter to hit 20k.

Posted by: eightnine2718281828mu5 on March 3, 2008 at 12:34 PM | PERMALINK

I guess Hillary wants the youth vote to pay attention to her security mom ads. What a pathetic world we live in where people are so sensitive about political ads.

Posted by: Ron Byers on March 3, 2008 at 12:36 PM | PERMALINK

Inquiring minds want to know: How do Domino + Inkblot react to the Clinton ad?

Posted by: genome on March 3, 2008 at 12:38 PM | PERMALINK

Now all I can think of is Ginger and Mary Ann screaming.

"The Mosquitoes?! Eeeeeeeeeee!"

Posted by: Matt on March 3, 2008 at 12:40 PM | PERMALINK

Judging how Hillary seems to be limited to older voters, I'd say she's emitting her own high-pitched tone all the time.
.

Posted by: Grand Moff Texan on March 3, 2008 at 12:50 PM | PERMALINK

I can't believe nobody's used the phrase "dog whistle appeal" on this thread yet.

Posted by: stoneyforest on March 3, 2008 at 12:55 PM | PERMALINK

Do this often enough and your brain will automatically associate the target of the ad with disruption and clamor. Voters will start to dislike him or her without even knowing why.

It's called Pavlovian conditioning. Advertisers use it all the time. Why do you think it's always a scantily clad, beautiful young woman who's holding that Bud Light in those liquor store cardboard cutouts?

Posted by: smiley on March 3, 2008 at 12:57 PM | PERMALINK

Or what if Hillary's people discreetly put mosquitoes around voting establishments to keep out the youth?

Posted by: Steve W. on March 3, 2008 at 1:01 PM | PERMALINK

Kevin--

Rove successfully pioneered this technique long ago. My family runs screaming from the room whenever W shows up on the screen. Laura produces mild queasiness, the twins induce stupor.

Isn't this how Bush won Ohio?

Posted by: Henry on March 3, 2008 at 1:05 PM | PERMALINK

Ann Althouse can hear a bottle of $3 white wine being opened at 100 yards.

Posted by: Mos Kito on March 3, 2008 at 1:08 PM | PERMALINK

Karl Rove wannabes

Mr. Drum left out the Democratic group calling itself "Americans for Jobs, Healthcare and Progressive Values," which aired the anti-Dean ad with Osama's image in 2004.

Posted by: Brojo on March 3, 2008 at 1:10 PM | PERMALINK

I am praying that the good people of Texas and Ohio put an end to this campaign tomorrow. Mark Penn's unseemly Rovian style campaign is putting a real strain on the Democratic party. Team Clinton is making enemies out of friends. I want an end to the primaries soon so we can really go after McCain.

Posted by: Ron Byers on March 3, 2008 at 1:12 PM | PERMALINK

When ya gonna post about Goolsbe talking to the Canadian Consulate in Chicago Kevin?

I wanna see how the 'bots respond to the meeting notes circulated throughout the Canadian government.

Posted by: optical weenie on March 3, 2008 at 1:12 PM | PERMALINK

She probably doesn't need the mosquito sounds.

According to an 'Angry White Males' email currently in circulation, Hilary's voice is 'Like a shovel grating on a rock'.

Well, at least to 'angry white males', who (per the newsletter) aren't homosexuals, own guns, fight to defend their nation, etc.

IMHO sidenote: A shovel grating on concrete sounds worse than a shovel grating on rock.

Posted by: Buford on March 3, 2008 at 1:12 PM | PERMALINK

Fuck off, Brojo. We're still working on a buzzing sound that makes cranks like you swell up like a bag of diseased meat and explode.

Posted by: Pale Rider on March 3, 2008 at 1:13 PM | PERMALINK

Nah. Subsonic frequencies can make people nauseous. You could condition people to associate a photo of your opponent with puking.

Posted by: Tim on March 3, 2008 at 1:13 PM | PERMALINK

Well, the TV won't emit sounds above 16 kHz, and that's from the whine that the tube generates -- the speakers are very unlikely to be able to reproduce much sound that humans can't hear. Generally our ears' frequency range is far greater than that of the speakers on a TV. Even a high-end sound system won't be able to reproduce sounds much above 16 kHz.

So if Clinton (or anyone) spent money on an ad that has sounds above the threshold for human hearing, they wasted their money. Heh.

Posted by: Marc on March 3, 2008 at 1:14 PM | PERMALINK

stoneyforest beat me to it, dammit!

Someone explain to my why, exactly, Clinton's people would deliberately make an ad that caused the household pets to make annoying noises during her commercial?

Posted by: thersites on March 3, 2008 at 1:23 PM | PERMALINK

...why, exactly, Clinton's people would deliberately make an ad that caused the household pets to make annoying noises during her commercial?

The ad is set at 3am in the morning. Quite a few folks have dogs around to bark at evil at night to warn the humans. Maybe to make you unconsciously associate the dog's barking with the "WTF is that?" response you might have at night if your dog woke you up with a bark related to an evil intruder?

Posted by: Doc at the Radar Station on March 3, 2008 at 1:29 PM | PERMALINK

FWIW, most sublim technology targets 14-15 kHz; remember that the upper limit of the hearing range for most adults has been lowered (headphones, anyone?) to around 14.

If TVs can hit 16kHz, well, that range between 14 and 16 is ripe for targeting.

Even if you affect only a small segment of the watching audience, that still makes for a good... microtrend(tm).

Posted by: on March 3, 2008 at 1:34 PM | PERMALINK

Kevin: "But — wouldn't it be cool if there were?"

The dogs in our neighborhood bark often enough, thank you.

Posted by: Donald from Hawaii on March 3, 2008 at 1:36 PM | PERMALINK

Dean was swiftboated by Democrats before swiftboating was used by Republcan Vietnam War veterans to smear Kerry.

Posted by: Brojo on March 3, 2008 at 1:58 PM | PERMALINK

We're still working on a buzzing sound that makes cranks like you swell up like a bag of diseased meat and explode.

I am pretty certain the Israelis are already using American designed, and gifted, weapons like these on Palestinians. These types of weapons delight Americans who support trillion dollar defense budgets and meth addicts.

Posted by: Brojo on March 3, 2008 at 2:04 PM | PERMALINK

It sounds ripe for abuse, doesn't it"

Yeah, it might be if it were effective. Subliminal adverts too. Right now I think propaganda and opinion control is effective enough without (seemingly) even going subliminal.

Posted by: luci on March 3, 2008 at 2:08 PM | PERMALINK

swell up like a bag of diseased meat and explode.

Isn't that from a scene in Planet Terror? The one where Tarrantino is going to rape the one legged woman? Was Tarrantino playing a Haliburton employee?

Posted by: Brojo on March 3, 2008 at 2:15 PM | PERMALINK

Hillary! Pick up the phone! Doesn't matter what you say if you never answer.
It's not the tone, or the dogs----it's the ring, ring, ring, ring,. . .

Posted by: MartinL on March 3, 2008 at 3:09 PM | PERMALINK

Remember in the first Superman movie when Lex Luthor broadcasts a high frequency message around Metropolis that only Superman and dogs could hear?

Posted by: shawn on March 3, 2008 at 3:48 PM | PERMALINK
The dogs in our neighborhood bark often enough, thank you. Posted by: Donald from Hawaii on March 3, 2008 at 1:36 PM

As my Mom always said, "Dogs bark, it's their job."

Posted by: Dr. Morpheus on March 3, 2008 at 4:51 PM | PERMALINK

Only freepers find meanings in comments that a dog can hear.

Posted by: Brojo on March 3, 2008 at 5:31 PM | PERMALINK

A standard TV speaker won't do 20kHz; they roll off above 10k.

You really need a 1" tweeter to hit 20k.
Posted by: eightnine2718281828mu5 on March 3, 2008 at 12:34 PM

Well, isn't it a matter of degree? Some of the higher sounds will make it through standard modern speakers I suppose. And BTW, how do the cell phones etc. emit high frequency rings etc?

Posted by: Neil B. on March 3, 2008 at 6:09 PM | PERMALINK

I suspect no nefarious activity from Hillary Clinton here.

Tsk tsk tsk. Sadly typical of our ever-more-comfortable blogging elite, who have lost the ability to see the big picture as they cozy up to the Washington elite. Or are you really so blind that you can't see that even domesticated animals have gotten on board with Obama's super-awesome cavalcade of hope?

The Kevin Drum of yesteryear would have torn Clinton a new one in post after blistering post until she resigned from the Senate in shame. But today's Kevin Drum won't even entertain a suspicion about the alleged "candidate" he so brazenly favors in his toothless hagiography!

(I'm kidding, but I'm also practicing. Remember--only Your Democrat is the Right Democrat!)

Posted by: Matt on March 3, 2008 at 10:09 PM | PERMALINK

This is why the mute button is the most important button on my TV remote. And if you have Tivo, so much the better. Although I'd be willing to also have a 30 second blackout timer.

Posted by: Lianne16 on March 4, 2008 at 1:21 PM | PERMALINK

Psychotic weapons designers ought to post their ravings at their own blog.

Posted by: Brojo on March 5, 2008 at 1:40 PM | PERMALINK
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