Editore"s Note
Tilting at Windmills

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September 16, 2008

OBAMA STAYS ON MESSAGE.... Yesterday morning, the Obama campaign pounced with unusual speed when John McCain declared, once again, that the fundamentals of our economy are still strong. This morning, Obama's team released a new ad hammering the point home.

For those of you who can't watch video clips from your work computers, the spot features text telling the viewer: "September 15, 2008. Lehman Brothers collapses. Markets in turmoil. Job losses at 605,000 for the year. Foreclosures at 9,800 a day. And John McCain says?" The video then shifts to McCain, reading from his prepared text yesterday morning, telling a Florida audience, "Our economy I think, still, the fundamentals of our economy are strong."

The ad then asks, "How can John McCain fix our economy if he doesn't understand it's broken?" It concludes with a shot of McCain and Bush together, smiling for the cameras.

Also today, Obama is scheduled to deliver a speech in Golden, Colorado, specifically on the financial crisis.

It looks like the campaign is finally on message -- and on the offensive.

Steve Benen 10:29 AM Permalink | Trackbacks | Comments (38)
 
Comments

more, please

orange

Posted by: just bill on September 16, 2008 at 10:31 AM | PERMALINK

I'd love to hear Obama reference the fact that under a McCain administration, Phil Gramm, one of the key architects of the sub-prime mortgage meltdown, would be a leading contender for Secretary of the Treasury.

You know, the guy who called us all whiners?

Posted by: citizen_pain on September 16, 2008 at 10:36 AM | PERMALINK

This ad is a nice one-two punch. I hope that we can stay on (issue) messages; that's how Obama will win.

Posted by: Stacy on September 16, 2008 at 10:37 AM | PERMALINK

Bill Clinton was good at talking about the economy because he used a simple persausive strategy of using "lists" to make his point. He might say. "We're in trouble economically because of three reasons. One...." And then he'd go on and give us three reasons why the Republicans screwed things up. Then he would likely follow that up by saying, "We can fix our economy by doing four things. One..." And then he'd list his major initiatives. It was a technique that kept him and his audience focused on a few simple points that got repeated and learned. And because he had his talking points so well organized mentally, he could deliver them again and again in ways that sounded spontaneous and fresh each time. I think Obama can do the same thing but he needs to tighten his rhetorical playbook.

Posted by: tomb on September 16, 2008 at 10:39 AM | PERMALINK

An idea for a new Obama tag line.

"Republicans never change."

Posted by: Catfish on September 16, 2008 at 10:40 AM | PERMALINK

More and more and more please.

Posted by: koreyel on September 16, 2008 at 10:40 AM | PERMALINK

It was painful to watch them ride out the Palin wave, but it was necessary. And look at the results: the one time Obama even mentioned the word lipstick, McCain pounced and looked like an ass. If Obama and Biden had really attacked her, McCain would not have made an ass of himself because people would have bought the line.

And I hate to see anyone capitalize on fear and panic, but I'm overjoyed to see that the Grownup in this race has the floor now. Given the terrible policies and people that brought this about, it was going to happen eventually no matter what. Might as well have something good come out of it - President Obama. Honestly, I hardly even want a Democrat to inherit this mess, but the alternative is unthinkable. This is beyond politics.

Posted by: The Answer Is Green on September 16, 2008 at 10:43 AM | PERMALINK

Nice job of editing out the second sentence. Now, if Obama can only get a real panic going, maybe he can win the election.

Posted by: Mike K on September 16, 2008 at 10:43 AM | PERMALINK

Dukakis merely "rode in a tank."

Barack "call me Blitzkrieg" Obama throws McLie under the tank, drives the tank over him, backs up over him, and then "spins out" the tracks, thoroughly grinding McLie into a muddy morass of his own making. thus, "the Panzerfication of McLie" begins in earnest.

And it couldn't happen to a more deserving, dishonorable individual than John McLie....

Posted by: Steve on September 16, 2008 at 10:46 AM | PERMALINK

Notice how Hon. Sen. McCain, despite repeating this many, many times in stump speech after stump speech, cannot speak these words without reference to his note cards, and even then can't deliver the lines.

Posted by: jhm on September 16, 2008 at 10:46 AM | PERMALINK

Nice ad - concise and succinct.

Some repub talking head was just on MSNBC blathering and stuttering about how repubs have been pushing for reform of Wall Street for the past 8 years but it was the wrong-headed Dems who kept stopping it. Remind me again who has been in the majority in the Senate and House 6 of the past 8 years? Who has been in charge of the Executive for the past 8 years?

"I'm always in favor of less regulation." - John McCain

Posted by: Lori on September 16, 2008 at 10:46 AM | PERMALINK

A clip showing McCain saying "I don't really understand the economy" would have been good here, but the ad is hard-hitting.

Of course he doesn't understand the economy. He graduated fourth from the bottom of his class in Annapolis. What a waste of a taxpayer-funded education.

Also, McCain was on the S&L gravy train during the Keating 5 scandal. How can he possibly claim the mantle of leadership in the current crisis? He's already dishonored himself, he's already proven we can't trust his financial judgment.

Posted by: pj in jesusland on September 16, 2008 at 10:48 AM | PERMALINK

The financial sector is a big, bloated, greedy pig.

Putting lipstick on it won't hide the fact that obscene corporate profits have been "magically" generated out of all manner of finacial shenanigans.

Without regulation, huge mergers are reducing competitiveness.

How on earth is it fair to bailout corporate giants when millions of Americans can't even house, feed, or provide health insurance for their families?

Obama's message has got to go populist.

McCain ain't for the little guy. How could he be? Not only does he not know much about economics, but his fundamental belief in deregulation has directly contributed to the financial nightmare that is occurring.

Posted by: Tom Nicholson on September 16, 2008 at 10:50 AM | PERMALINK

Quit whining Mike.

Now, if Obama can only get a real panic going, maybe he can win the election.

9/11! 9/11! 9/11!

Posted by: ckelly on September 16, 2008 at 10:52 AM | PERMALINK

I'm a liberal, and, consequently, always ready for gloom and doom, but as of yesterday, I believe that there is no presidential race any more. It is just Obama, who only need to keep breathing to win. I'm so optimistic, I even believe we may have functioning government, come 2009.

Posted by: VMR on September 16, 2008 at 10:53 AM | PERMALINK

I think keeping the message simple is right. They can talk about Phil Gramm on the stump, but in a 30 second ad, trying to explain why people should care about an economic adviser is tricky.

Bringing in McCain's quote about not understanding the economy and the talking heads will say "not fair, that was months ago".

The financial giants are tanking, your stocks are plummeting, and McSame thinks the fundamentals are sound? Joe six-pack can see that problem in 30 seconds.

Posted by: short fuse on September 16, 2008 at 10:54 AM | PERMALINK

I mean, 'needs'. Sorry for being stupid in public.

Posted by: VMR on September 16, 2008 at 10:56 AM | PERMALINK

Nice. Hit him every day. Stay inside his OODA loop and don't let him get inside Obama's ever again.

Posted by: Steve LaBonne on September 16, 2008 at 10:58 AM | PERMALINK

Nice ad--but. McCain's handlers caught his mistake and realized he'd just read another out-of-touch comment on the real issues. So, later in the day he redefined the term fundamentals saying he was referring to our hard-working, innovative, highly productive workers and small businessmen when he said fundamentals. Of course this isn't what economists and investors think of when they refer to the fundamentals, but who cares. Look for a push back ad by the McCain team accusing Obama of having no confidence in American working class people. Remember, Obama must be defined as an elitist who looks down on those salt-of-the earth voters.

Posted by: sparky on September 16, 2008 at 11:01 AM | PERMALINK

I like the dramatic effect of the music. Makes you feel like the big one (something) is coming. God job Obama and co.

Posted by: amy on September 16, 2008 at 11:07 AM | PERMALINK

I like the dramatic effect of the music. Makes you feel like the big one (something) is coming. Good job Obama and co.

Posted by: amy on September 16, 2008 at 11:07 AM | PERMALINK

The Obama campaign has been on message for almost 2 years.

It's the media and the McCain campaign who veer off message.

Then they blame Obama for it.

And all of us Obama supporters then buy into their bunk.

It would be funny if it weren't so sad.

Posted by: Nashville_fan on September 16, 2008 at 11:23 AM | PERMALINK

Steve, thanks for summarizing the video clips. It's one of the little services that keeps me coming back.

Posted by: Scott H on September 16, 2008 at 11:25 AM | PERMALINK


I've watched this ad three times now.

Why? Because it is the best so far.
It is powerful.
The McStutter is perfect...
The echoing of his voice at the end is marvelous.

This one wants running dozens of times in every critcal market.

Posted by: koreyel on September 16, 2008 at 11:28 AM | PERMALINK

Obama should use all that money we're sending him to issue one new forceful ad a day. Keep McCain off balance & defensive. McCain may have already blown his wad. He's getting boxed in and he won't have enough money to dig himself out. In the mean time, keep working the ground game.

Eventually McCain & Palin will get frustrated with all the denying and start saying more and more things off message. Then the debates.

Posted by: pj in jesusland on September 16, 2008 at 11:30 AM | PERMALINK

It looks like the campaign is finally on message -- and on the offensive.

And they're doing it both by pointing out McCain's lying -- not defending against the bogus smears, but pointing out that the smears come from someone with no credibility -- and by waiting for the inevitable McCain gaffe and then pouncing.

Don't panic, people. The primaries proved Obama knows what he's doing. I predict that the post-convention bounce is the best McCain is going to do. Bring on November!

Posted by: Gregory on September 16, 2008 at 11:34 AM | PERMALINK

"Spot On!", "Delicious!" and "Riveting!" This and Tina Fey are the best things in 5 days!

Posted by: The Galloping Trollop on September 16, 2008 at 11:45 AM | PERMALINK

"It looks like the campaign is finally on message -- and on the offensive."

Yeah, I am glad he's done talking about lipstick and pigs, about kindergarten sex ed, about raising middle class taxes, cause you know, he was wasting all kinds of time talking about that stuff!

What are you even talking about? This blog seemed to have been dumbfounded by the last several weeks (courtesy of the MCCAIN CAMPAIGN) and favorable to covering reality and then whoa! Out of nowhere...

Posted by: TBone on September 16, 2008 at 11:45 AM | PERMALINK

Last evening the excreble Wolf Blitzer let one of McCain's talking heads criticise this add for "taking the quote out of context and therefore another Obama lie." She said that McCain had said that the American workers were fundamentally strong. Good ol' Wolf said, OK, we'll play the clip and let YOU decide. The clip revealed that McCain said what he said, nothing about workers, just the economy. Does Wolf call out his guest for lying? Nah, just lets it ride. At least he played the clip.

Posted by: jward23 on September 16, 2008 at 11:49 AM | PERMALINK

Whoa dude, I just read the post just prior to this one, written by two obviously different people but under the same name STEVE BENEN.

It's like two worlds colliding:

John McCain wants to talk about lipstick and pigs, then Obama should stay on message. What?

Posted by: t on September 16, 2008 at 11:49 AM | PERMALINK

YES. More ads like this please!

Posted by: Lucy on September 16, 2008 at 12:04 PM | PERMALINK

Posted by: Mike K

Nice job of editing out the second sentence. Now, if Obama can only get a real panic going, maybe he can win the election.

Yes, McSame the Noble Lie to the the country like a good Fearless Leader should, so the same gang of thieves in three-piece suits can go on screwing us. Nothing to see here, citizen, move along...

Obama levels with the people instead of bullshitting them, therefore if things keep getting bad, it's all the liberals fault!

Wingnut logic at its finest.

Posted by: Joe Max on September 16, 2008 at 12:10 PM | PERMALINK

what was gdp growth last quarter?

Not sure. They haven't done their quarterly downward revision yet.

What do you think it will be the next few quarters when banks can't lend money anymore?

Posted by: Pug on September 16, 2008 at 1:21 PM | PERMALINK

keep talkin that market down.

Oh, yeah, che che, the market can totally shrug off a meltdown in the financial sector -- a major investment bank going bankrups wouldnt' make the Dow even fucking blink -- but Obama criticizes the piss-poor way Republicans run the economy and the market heads to the fainting couch. Right.

Jackass.

Posted by: Gregory on September 16, 2008 at 2:45 PM | PERMALINK

keep talkin that market down.

Yes, che che, the only reason my bank has a message for its mortgage holders as a quicklink on their front page explaining how they can renegotiate their payments is that people are talking mean about the economy and it's all in their heads that they're coming up $300 short every month! They're actually rolling in prosperity!

Putz.

Posted by: Mnemosyne on September 16, 2008 at 3:15 PM | PERMALINK

Excellent ad, both music and visuals. Very strong, with that "wham, wham, wham" effect.
________________________________

keep talkin that market down. -- che che, @14:13

Oh yeah, because the Lehman is just in a mental collapse, not a real one and Merril Lynch's firesale has done only psychological damage to my retirement fund, not real one. And if I keep saying that black is white and that both Lehman and Lynch are in the pink, they really will be.

You really are a moron; you should hire yourself out to McCain as Gramm's substitute economic adviser, for when Gramm has an off day.

Posted by: exlibra on September 16, 2008 at 4:20 PM | PERMALINK

"what was gdp growth last quarter?"

Posted by: che che on September 16, 2008
-------------

First report was 3.3%, but they fudged the method of calculating it and left out a lot of Wall Street write-downs. Better estimate is probably 2%.

I wonder how they adjust it for families losing their homes. Should I ask John McCain?

Posted by: MarkH on September 16, 2008 at 6:29 PM | PERMALINK

Steve,

I want to say thank you for typing up "transcripts" of posted videos. It's the first time I'm able to understand what they say. You see, I'm Deaf and cannot exactly lipread a voiceover. *smile*

I wanted to post this note of appreciation for your effort to transcribe videos, which is almost an afterthought for most people.

Thank you,
-Ty

Posted by: TyG on September 17, 2008 at 12:04 AM | PERMALINK




 

 
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