Editore"s Note
Tilting at Windmills

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January 17, 2009

PENTAGON, PUNDITS, AND PROPAGANDA.... About eight months ago, the New York Times reported on a Pentagon program in which retired military officers, who've since become lobbyists or consultants for military contractors, were recruited to become propaganda agents of the Bush administration. Throughout the war in Iraq, these retired officers -- or "message multipliers," as they were described by internal Defense Department documents -- took on roles as military analysts for all of the major news networks, without noting their puppet-like relationships with the Pentagon.

It was as sophisticated a media-manipulation scheme as anything the Bush gang hatched. A small group of Pentagon political appointees would "cater to" more than 75 retired officers, giving them the message that needed to be multiplied. As one Pentagon official marveled, "You could see they were taking verbatim what the secretary was saying or what the technical specialists were saying. And they were saying it over and over and over. We were able to click on every single station and every one of our folks were up there delivering our message. You'd look at them and say, 'This is working.'"

The retired military officers -- who were at times pressured to say things they knew to be false -- had an incentive to stick to the Bush script, since their employers were contractors seeking to do business with the Defense Department.

The Pentagon's inspector general looked into the controversy, and reported yesterday that the Defense Department hadn't done anything wrong.

It found that the program -- one of several Pentagon "outreach" activities -- included more than 100 meetings, briefings, conference calls and trips with the military analysts between 2002 and 2006. "We determined that those activities were conducted in accordance with DOD policies and regulations," it stated.

"We found the evidence insufficient to conclude that RMA outreach activities were improper," the report said, basing that assessment on historic rulings regarding congressional prohibitions on the use of publicity funds for "self aggrandizement or puffery, partisanship and covert communications."

Like Rep. Paul Hodes (D-N.H.), I think yesterday's report reads like a "whitewash," but let's also not overlook the other angle here: the mainstream media's culpability.

Every major network had these retired officers on the air, every major network let them repeat propaganda, and every major network failed completely to disclose their relationship with the Pentagon. Then, when news of the scheme broke, these same networks largely refused to even let the public know about the controversy. (Howard Kurtz, to his credit, said at the time that the media's "coverage of this important issue has been pathetic." He added, "The story makes the networks look bad, and their response, by and large, has been to ignore it.")

The Pentagon's inspector general cleared the Defense Department, but no one's cleared the news networks.

Steve Benen 8:45 AM Permalink | Trackbacks | Comments (12)
 
Comments

Will the defense contractors and right wingers find some way to keep those clowns on their payroll? Probably.

Posted by: bakho on January 17, 2009 at 8:53 AM | PERMALINK

but no one's cleared the news networks.

And the news networks chose not to cooperate with the IG. More importantly, what the IG concluded was merely that they could not prove money was used illegally by the Pentagon. How does one prove that money was used for "self aggrandizement". As long as the Pentagon had a nominally legitimate reason for holding these briefings, who's to say the money was misused? I don't think the report vindicated anyone.

Posted by: Danp on January 17, 2009 at 9:03 AM | PERMALINK

*No one* holds the media accountable, except for this and other blogs.

Posted by: Chris S. on January 17, 2009 at 9:06 AM | PERMALINK

The revolving doors will keep on turning, moving the goods to the top until it all comes crashing down. Civilizations based on the servicing of the elites have proved to be highly unstable and unsustainable. Give us some more evidence of why we should withdraw our support of this house of cards.

Posted by: lou on January 17, 2009 at 9:07 AM | PERMALINK

This is, of course, what we call fascism. It's no different from Hitler using Bertelsmann to distribute anti-semitic propaganda.


Posted by: jayackroyd on January 17, 2009 at 9:07 AM | PERMALINK

*No one* holds the media accountable - Chris S.

I'm guessing you, like I, gagged when you saw "Howard Kurtz" and "to his credit" in the same sentence.

Posted by: Danp on January 17, 2009 at 9:11 AM | PERMALINK

Really hate to agree with Bushies on anything, but the Pentagon IG got this one right. The networks hired these bozos because of their connections with and access to the Pentagon, it was up to the networks to explain that these guys were getting information spoon fed to them based on those connections and access.

The NYT article states:

Some network officials, meanwhile, acknowledged only a limited understanding of their analysts’ interactions with the administration. They said that while they were sensitive to potential conflicts of interest, they did not hold their analysts to the same ethical standards as their news employees regarding outside financial interests. The onus is on their analysts to disclose conflicts, they said. And whatever the contributions of military analysts, they also noted the many network journalists who have covered the war for years in all its complexity.

Five years into the Iraq war, most details of the architecture and execution of the Pentagon’s campaign have never been disclosed. But The Times successfully sued the Defense Department to gain access to 8,000 pages of e-mail messages, transcripts and records describing years of private briefings, trips to Iraq and Guantánamo and an extensive Pentagon talking points operation.

These records reveal a symbiotic relationship where the usual dividing lines between government and journalism have been obliterated.

The network news guys fell down on the job, mostly because everyone, incorrectly, confused paid subject matter experts with journalists. The network should take as a given that if these guys are getting special access they are paying a price for it. The Pentagon guys greet their former colleagues with their dress uniforms on, they are not obligated to then drop trou and show them the pimples on their asses. If the military analysts had been journalists they would have been obligated to look for those pimples, but as analysts they had no such obligation. And as analysts/subject matter experts, I'm not sure what ethics they were bound by, other than personal ethics about taking money under false pretenses.

Posted by: majun on January 17, 2009 at 9:31 AM | PERMALINK

This is not a new story in Washington: an investigation into one narrow aspect of a major scandal that finds its subject innocent of having violated a specific law or regulation while not touching on the reasons the scandal erupted in the first place. The subjects of the investigation then claim complete vindication.

In this case, mainstream and especially broadcast media will amplify and repeat the claim, since the misconduct in this scandal was largely by major electronic outlets like CNN, Fox, CBS, and NBC. I suspect Howard Kurtz will continue to be allowed to make occasional statements pushing in the other direction because CNN knows his show is buried on Sunday morning and little watched.

Posted by: Zathras on January 17, 2009 at 10:19 AM | PERMALINK

The Pentagon IG is not the only one with the authority to investigate DOD. The GAO (Government Accountability Office - an arm of Congress)can do that as well, sounds like it's time.

Posted by: Bill on January 17, 2009 at 11:05 AM | PERMALINK

The 'Done nothing wrong' self-absolution is no different from USAF exonerating themselves of the Azizabad massacre in Afghanistan. Nobody in officialdom or the media seems to track these massacres, but this site does on it's own:
www.afghancentral.blogspot.com

Posted by: Mike on January 17, 2009 at 1:20 PM | PERMALINK


And, no one has cleared the Pentagon's inspector general.

Posted by: Bob Johnson on January 17, 2009 at 4:01 PM | PERMALINK

2 words: "OPERATION MOCKINGBIRD"

The CIA has reason to brag about its operation since 1947 to now...it is a complete success.

Posted by: joey on January 17, 2009 at 6:41 PM | PERMALINK




 

 
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