July 15, 2009
'IT'S TIME'.... Organizing for America, the outgrowth of the Obama presidential campaign, has been doing a lot of grassroots work in support of health care reform lately, but the group, which is now an adjunct to the DNC, is also hitting the airwaves.
In what I believe is the OFA's first television ad, "It's Time" will run on cable over the next two weeks -- the time period between now and the August recess -- as well as local stations in Arkansas, Florida, Indiana, Louisiana, Maine, Nebraska, North Dakota, Ohio, and Washington, D.C., calling on policymakers to support reform.
I'm going to go out on a limb and guess that these states were not chosen at random. The ad might as well begin, "Dear Sens. Lincoln, Martinez, Bayh, Landrieu, Nelson, Snowe, Collins, Conrad, and Voinovich...."
The ad is obviously going with an emotional pitch, highlighting the plight of five regular Americans, each of whom were among hundreds of thousands of people who shared their stories with OFA. There's a mom whose four year old son has cerebral palsy and epilepsy. She has insurance, but the co-pays, durable medical expenses and other out-of-pocket costs are just brutal for her family's finances. There's the healthy young woman whose employer doesn't offer insurance, so she bought her own. When she was diagnosed with low blood pressure, her monthly premium jumped more than 50 percent, forcing her to move in with friends when she had to decide between insurance and rent.
Each of the people featured in the ad insist that "it's time" to finally reform the system. They're right, and it's good to see that the OFA has the resources to put an ad like this on the air.
For those who can't watch video clips from your office computers, I'm putting the script after the jump.
Woman 1: My son has cerebral palsy and epilepsy. He's four.
Man 1: When I lost my job, I lost my health insurance too.
Woman 2: My health insurance wouldn't fully cover me when I got sick.
Man 2: My father in-law walks with a limp because he didn't have health care.
Woman 3: My husband's job covered us, until he was laid off.
Man 1: It's time.
Woman 2: It's time.
Man 2: It's time.
Woman 1: It's time for health care reform.
VO: The Democratic National Committee is responsible for the content of this advertising.
CHYRON: It's time for health care reform. Join the fight: healthcare.barackobama.com
[State Version]: CHYRON: It's time for health care reform. Call your Senators: (202) 224-3121
CHYRON: Paid for by the Democratic National Committee. Democrats.org. Not authorized by any candidate of candidate's committee. The DNC is responsible for the content of this advertising.
—Steve Benen 9:50 AM
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but but ...
trillion, i mean trillion
we can't just... TRILLION
it's not like the stuff gro... $1,000,000,000,000
trillion
Posted by: neill on July 15, 2009 at 9:54 AM | PERMALINK
Thank you, neill for reminding us how much the Iraqi war cost us. Let's see, healthcare for 97% of Americans or 0 weapons of mass destruction. Blue Dog Democrats, you get to decide.
Posted by: hopeful on July 15, 2009 at 10:03 AM | PERMALINK
Don't forget the trillion and a half that the Bush tax cuts cost us so that the top two percent could keep more of their money.
Posted by: Lifelong Dem on July 15, 2009 at 10:10 AM | PERMALINK
FREE. . . FREE. . . FREE. . .
Remember, we can't afford NOT to fix the program, and we'll actually SAVE MONEY.
If I weatherproof my home for $10 per year for 10 years, and end up reducing my heating bill by OVER $100. . .
Posted by: eadie on July 15, 2009 at 10:18 AM | PERMALINK
The problem of all the posts above, is that they are based on logic.
Logic plays no part in politics.
It's always-and always has been/will be- about vested interests.
It's times like these that one dreams of a 'benevolent dictatorship'. . .
Posted by: DAY on July 15, 2009 at 10:28 AM | PERMALINK
"If I weatherproof my home for $10 per year for 10 years, and end up reducing my heating bill by OVER $100. . ."
But, but, but you'll make an oil company exec cry! Do you like hurting people?
Posted by: markg8 on July 15, 2009 at 10:31 AM | PERMALINK
I live in a suburb of Omaha, Nebraska.
We've had anti-reform and anti-EFCA ads running multiple times nightly on all network channels for at least three weeks now, all urging people to call Sen Ben Nelson to get him to oppose more stimulus, oppose healthcare reform, and oppose the "Employee Forced Choice Act"...
I know we tend to be written off by the Democratic Party, as we are the 3rd most conservative state in the nation, but it'll really good to finally see some pushback!
Posted by: Zoomie on July 15, 2009 at 10:41 AM | PERMALINK
hopeful @ 10:03 AM:
i thik stiglitz sez killing all those innocent iraqis, destroying their civil society and the country's infrastructure FOR ABSOLUTELY NO REASON costs more like 4 to 6 trillion merikan smackers...
all going to thugs, corporations, and thug-corporations.
Posted by: neill on July 15, 2009 at 10:42 AM | PERMALINK
I believe Senator Lincoln is already on board in support of reform. She published an op-ed last week stating her support.
Posted by: sceptic on July 15, 2009 at 11:43 AM | PERMALINK
We'd have a lot more progress of organizing a consistent voice in southern Ohio on health care and therefore a chance at keeping Driehaus in line if Obama had not turned over Organizing for America to the DNC. No around here wants to be associated with the DNC.
Posted by: Jeff In Ohio on July 15, 2009 at 11:57 AM | PERMALINK
I've seen the ad, or something very similar (including the "It's time" phrase) a number of times on cable already. I think it's good and will probably be effective, but what do I know?
Posted by: SqueakyRat on July 15, 2009 at 3:39 PM | PERMALINK
On the other hand, how about some actual attack ads against the insurance and pharmaceutical companies who are spending millions of dollars a day to make sure we get no health care reform?
Posted by: SqueakyRat on July 15, 2009 at 3:45 PM | PERMALINK
CANADIAN DEBUNKS SEN. MCCONNELL (AND TV AD) HEALTH SCARE STORY ON WAITING TIME FOR "BRAIN TUMOUR" SURGERY.
Please see "A reality check on a reality check" (by Julie Mason, The Ottawa Citizen, July 12, 2009) here: http://www.ottawacitizen.com/health/reality+check+reality+check/1783177/story.html
Posted by: Paul on July 15, 2009 at 5:15 PM | PERMALINK
Nice ad.
Wonder whether they consciously borrowed the slogan from this campaign?
Posted by: Robert Merkel on July 15, 2009 at 10:05 PM | PERMALINK