Editore"s Note
Tilting at Windmills

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July 17, 2009

HARRY AND LOUISE ARE BACK, WITH A BETTER MESSAGE.... "There has to be a better way." That was the phrase featured in conservative ads 15 years ago, when conservatives ran "Harry and Louise" ads to undermine health care reform. The ads were simple and effective -- a man and woman, sitting at their kitchen table, blasting the Clinton-backed bill.

As it turns out, Harry and Louise have grown wiser in the ensuing years. The same two actors are once again discussing reform at their kitchen table, and this time, they're right.

The New York Times' Natasha Singer reports today that Families USA and the Pharmaceutical Research and Manufacturers of America -- I know, strange bedfellows -- are sponsoring the $4 million ad campaign, which begins this weekend. The ads will run "on channels like CNN, MSNBC, Fox, Comedy Central and on some network news and Sunday talk shows."

"It sounds simple enough," Harry tells Louise in the ad, just like he said in the first iteration. "A little more cooperation, a little less politics and we can get the job done this time," Louise says.

What's more, it's not the only ad campaign starting this weekend. HCAN and AFSCME are also unveiling a series of new, targeted ads, which will run in nine states and cost about $800,000.

Will they have an effect? Stay tuned.

Steve Benen 2:20 PM Permalink | Trackbacks | Comments (9)

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It's about time (long past due, actually) that the weapons of the right are turned against them!

Posted by: beep52 on July 17, 2009 at 3:24 PM | PERMALINK

Of course, you can't actually determine anything about what they're actually in favor of in that ad beyond "getting the job done"...

Posted by: jibeaux on July 17, 2009 at 3:33 PM | PERMALINK

The ad doesn't mention cost. (Maybe there are other spots that do?) That's a major concern for many people. I'd like to see the "Democratic reform of health care will bankrupt us" meme tackled head-on.

Posted by: FC on July 17, 2009 at 3:41 PM | PERMALINK

Chemotherapy is expensive too, but without it the patient definitely dies. The same is true with the country's need for a health care program. We as a nation are always willing to pay for wars, even unnecessary ones, but public health costs too much???

Posted by: mlm on July 17, 2009 at 4:12 PM | PERMALINK

Wait a minute - the same folks responsible for derailing health care back in the 90s are hiring the same actors to say "it's about time" for health care reform and "let's not let politics get in the way"? This is making me ill.

Posted by: Ruth in OR on July 17, 2009 at 4:20 PM | PERMALINK

And what would be even sicker is if they don't call out Republicans by name.

Posted by: Joe Klein's conscience on July 17, 2009 at 4:29 PM | PERMALINK

Why? WHY? why? Who are they trying to convince when 72% of Americans want HC rfeform with a public option and most wanted single payer or Medicare for all. So why are they spending so much money to run ads when the people support it already???

WTF is going on here????? Just who are they trying to convince?

Posted by: bjobotts on July 17, 2009 at 5:00 PM | PERMALINK

I was hoping for Harry and Thelma and Louise.

Posted by: dSmith on July 17, 2009 at 7:50 PM | PERMALINK

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Posted by: Aine on February 18, 2010 at 9:41 AM | PERMALINK
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