Editore"s Note
Tilting at Windmills

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for Free News & Updates

August 11, 2009

GOP REBRANDING CAMPAIGN FALLS APART.... In the spring, the Republican rebranding effort was a pretty big deal in GOP circles. The National Council for a New America, in particular, enjoyed the support of leading GOP voices -- Cantor, Romney, McCain, Bush, Gingrich, Palin, Jindal, and Barbour -- and even managed to organize an outside-the-Beltway event, which just happened to be inside the Beltway.

But since then, nothing. No events, no media, no website updates, no discussion of party rebranding at any level.

We talked a month ago about whether the entire initiative was a bust. Patrick O'Connor reported last night that the effort has, in fact, "flamed out."

Since its launch, the National Council hasn't held a single public event, despite more than 5,000 invitations to take their show out on the road. Congressional ethics rules limit what Cantor can do with the group because he launched it from his leadership office, making it harder to organize events and recruit partners. Despite that caution, the group is still taking heat from outside watchdog groups that argue he is violating the spirit, and perhaps the letter, of those rules.

Furthermore, the Council has come under criticism from conservatives, like former Arkansas Gov. Mike Huckabee, who made fun of the group for creating a "listening tour" inside the Beltway "bubble."

While there's apparently some talk that the NCNA might still try to have some kind of impact in the future, the whole project seems to have become something of an embarrassment, especially for House Minority Whip Eric Cantor (R-Va.), who was largely responsible for getting the initiative off the ground.

Stepping back, early enthusiasm for the effort notwithstanding, it's not at all clear whether the Republican Party is quite ready for a rebranding campaign. As a rule, the whole point of rebranding is to offer the public something new and fresh, demonstrating a break with the past in order to present something old in a new light. And yet, when this project got underway, party leaders had a debate amongst themselves over whether Reagan should be the template for GOP rebranding. Worse, half the party was outraged those leading the initiative weren't focusing on go-to issues like abortion and gay rights.

For that matter, most of the party seemed to make a calculus early on about future electoral success. While it might have made sense for the Republican Party to shift direction after a series of national defeats left them in the minority, GOP leaders, for good or ill, decided to make a gamble: attack the president and congressional Democrats, and hope for the best.

If Dems are successful, the reasoning goes, voters will reward the majority. If not, Republicans stand a chance, whether they've been rebranded or not. It's a recipe that calls for obstruction, deception, and petty partisanship, not reintroducing the GOP to the electorate.

Steve Benen 8:00 AM Permalink | Trackbacks | Comments (15)

Bookmark and Share
 
Comments

Wutch u talkin' about. They have successfully rebranded as the fringe, just say no, lunatic party of stupid squared. Earth flat or round , you decide.

Posted by: John R on August 11, 2009 at 8:05 AM | PERMALINK

How do you rebrand a group of crazies, whose one uniting factor is that they don't want a N*CLANG in the White House?
A lying bunch of tools, willing to twist facts, science, the law, morals, ethics, and arms - for their various lunatic versions of what the world should be like?

The GOP is dead. Unfortunately, what may emerge could be a lot worse.

Posted by: SteinL on August 11, 2009 at 8:12 AM | PERMALINK

Why should the GOP rebrand itself? It is the party of Lincoln, Eisenhower and Reagan.

It is pursuing a different but very successful strategy - rebranding BHO and health care reform.

Posted by: Al on August 11, 2009 at 8:20 AM | PERMALINK

It is pursuing a different but very successful strategy - rebranding BHO and health care reform.

Ow, Parody Al. That one was waaaaaay too accurate.

Posted by: Susan Johnson on August 11, 2009 at 8:28 AM | PERMALINK

The GOP doesn't have to rebrand itself. Their strategy of attacking Democrats has worked quite well in the past, and it will continue to work well.

Just look at the current coverage of the healthcare debate. We have now reached the point where most of the mainstream media is allowing the big GOP talking point about "death panels" to go unchallenged. At best they frame it as he-said, she-said, but most are now just showing right-wing nuts spouting the talking point with no rebuttal or even hint that it's completely false.

With the national media pushing your agenda has hard as possible, why bother rebranding?

Posted by: Domage on August 11, 2009 at 8:28 AM | PERMALINK

The D.C. types in the GOP can't rebrand the party because once they look into it, they discover the party is now Sarah Palin, and that scares them.

Posted by: g. powell on August 11, 2009 at 8:29 AM | PERMALINK

Overheard in the Members Only lounge at the Union League:

"Har-rumph, egad, suh; our country has gone to the dogs,now that wimmen and ne-groes got the vote. . ."

Posted by: DAY on August 11, 2009 at 8:31 AM | PERMALINK

Much worse ? The only substance to that idea is what identifiable currency is being given to the Grand Old Party . There seems to be more of the "signifying nothing" in the balance than what appeared possible after the campaign of "Maverickie Mavericks" . Despite it seeming agreeable to Cantor and his masters Limbaugh et al , the flail of in your face denial has little traction outside the "magic" of the drummers to sell and the drummed to buy .
It is more common to American experience to enjoy the show without accepting or paying for a new soap .
All these years of being a disruptive class clown have given the Grand Old Party a knee jerk reflex that at this point is painful to just about everyone trying to make ends meet .
Bachman Caribou Barbie Cantor Jean Schmidt etc
There is still that ghostly pleasure in annoying the prepared worker with buzzing wedgies , the day is over when that is what gets talked about after the ritual killing of the "Liberal" .
I hope

Posted by: FRP on August 11, 2009 at 8:37 AM | PERMALINK

Lipstick on a pig.

Posted by: ChrisNBama on August 11, 2009 at 9:31 AM | PERMALINK

A shout out from Rachel last night!!!

Posted by: JoyZeeBoy on August 11, 2009 at 9:52 AM | PERMALINK

"If Dems are successful, the reasoning goes, voters will reward the majority."

Agreed. That is why I thought there was nothing to be gained by Democrats who voted for the Iraq War bill. No credit if it goes well-shared blame if it goes poorly. Probably a smart move by the Reps.

I wish the Dems would at least make an attempt to show how unserious the Republican health care plan is. Much of the hesitancy about supporting current reform bills seems to stem from the idea there may be a better proposal we haven't looked at. It needs to be clearer that the better alternatives are more government oriented, not less. Position this proposal as the middle between single payer and the Republican nonsense.

Posted by: Th on August 11, 2009 at 10:02 AM | PERMALINK

There are Republicans who are rebranding themselves. The base is rebranding as the Klan. The others are quietly joining the administration while still calling themselves Republicans.

The last time the US had a party crash and burn, the Whigs smoothly transitioned to Republicans. This is going to be much uglier.

Unless Fox and the corporations using the GOP as their tool pour ever more resources into the flat lining party, the current Republican party is dead. In at most two more election cycles, the tubes will all be pulled and the fight will be begin over the probate.

What will emerge is a business party, much like the old GOP, and a racist, fundamentalist, ultra nationalistic, mostly Southern/Appalachian party like George Wallace's. This fringe party will ally with the business party to win elections against the hated colored and gay and liberal party. But the important point is the the husk of the GOP will be wrenched from the "Base" and made respectable as the party of the Chamber of Commerce. The "base" is becoming too toxic and must be isolated into their own little ghetto party where they can be controlled and at the same time denied.

I am simply not sure who gets the name "Republican" or if both parties will change their names.

Posted by: OKDem on August 11, 2009 at 10:37 AM | PERMALINK

Rebranding?

They're rebranding themselves at every town hall meeting.

Keep those youtube videos coming!

Posted by: Northern Pike on August 11, 2009 at 10:53 AM | PERMALINK

" .... the husk of the GOP will be wrenched from the "Base" and made respectable as the party of the Chamber of Commerce."

Somewhere (here?) I recently ran across what at last sounds like a believable description of the actual purpose of the U.S. Chamber of Commerce. Its reason for being is to say the things that corporate honchos are too embarassed to say themselves.

Posted by: Mandy Cat on August 11, 2009 at 11:05 AM | PERMALINK

You must be mistaken. The GOP rebranding is nearly complete. The new brand is the Circle RL and it is emblazoned on the asses of virtually the entire GOP leadership. Branding takes place at the annual CPAC round up.

Posted by: Peter G on August 11, 2009 at 12:31 PM | PERMALINK




 

 

Read Jonathan Rowe remembrance and articles
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for Free News & Updates

Advertise in WM



buy from Amazon and
support the Monthly


Place Your Link Here

--- Links ---

Boarding Schools

Addiction Treatment Centers

Alcohol Treatment Center

Bad Credit Loan

Long Distance Moving Companies

FREE Phone Card

Flowers

Personal Loan

Addiction Treatment

Phone Cards

Less Debt = Financial Freedom

Addiction Treatment Programs