Editore"s Note
Tilting at Windmills

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October 21, 2009

MEDICARE PART E.... The first time I ran across someone calling the public option "Medicare Part E" was a month ago, when Mark Kleiman recommended it. Apparently, Thom Hartmann started using the same phrase in early September.

And while we're a little late in the game to start rebranding, this alternate framing seems to be gaining some traction.

Say hello to "Medicare Part E" -- as in, "Medicare for Everyone."

House Democrats are looking at re-branding the public health insurance option as Medicare, an established government healthcare program that is better known than the public option.

The strategy could benefit Democrats struggling to bridge the gap between liberals in their party, who want the public option, and centrists, who are worried it would drive private insurers out of business.

While much of the public is foggy on what a public option actually is, people understand Medicare. It also would place the new public option within the rubric of a familiar system rather than something new and unknown.

At a recent Democratic House caucus meeting, Reps. Mike Ross (D-Ark.), Jim Oberstar (D-Minn.), House Majority Whip James Clyburn (D-S.C.) all voiced support for the idea. A spokesman for Oberstar explained, "One of his concerns is that people don't know what a public option is. Medicare is a public option."

Folks are just now figuring that out?

As it turns out, reform advocates may not even bother with the rebranding effort, since the public option already enjoys broad national support, which seems to keep going up (though one wonders if the polls would be even better had "Part E" been the rhetorical norm from the beginning). So, don't necessarily count on a big p.r. push on this, though we may start hearing the phrase far more often.

For their part, Republicans continue to doubt their lying eyes. A spokesperson for House Minority Leader John Boehner (R-Ohio) added, "No matter how the Democrats 're-brand' their government takeover of healthcare, the American people oppose it."

This might make more sense if there weren't so much overwhelming evidence pointing in the opposite direction.

As for the bigger picture, publius raised a good point.

What is unfortunate, though, is that the label change is even necessary in the first place. As virtually everyone agrees, Medicare is a very good program -- it has improved lives and reduced fear in an infinite number of concrete ways. But it is a public program. It should, therefore, be a testament to government's ability to help people.

The fact that the term "public option" is tainted in many people's eyes shows that progressives still need to show people that government has been, and can be, a force for good. We should advertise it more. It's unfortunate that socialized, single-payer Medicare could be so popular with people who are so ideologically opposed to something called the "public option."

Fortunately, of course, those who are so ideologically opposed are in the minority. The majority already supports a public option -- weak framing and all -- and if "Medicare Part E" can help sell the measure to some of the remaining critics a bit as the discussion enters the home stretch, so be it.

Steve Benen 10:05 AM Permalink | Trackbacks | Comments (24)
 
Comments

There they go again, a big government take-over of medicare...
damn liberals want to run everything, right, Al?

Posted by: neill on October 21, 2009 at 10:08 AM | PERMALINK

More importantly -- Medicare is the airtight refutation of the idea that a public option would put private insurers out of business. Medicare is not a gold plated plan -- rather it provides a baseline of care.

Has it put private insurers out of the business of insuring people over 65? Not at all -- it has spawned an entire industry of insurers providing "medigap" insurance to cover what Medicare doesn't.

The same is true in countries with national health insurance. People who want more coverage purchase supplemental plans from private insurers.

Why this hasn't been hammered home ad nauseam by the Democrats on the Hill and in the White House is a mystery to me.

Posted by: Dave in DC on October 21, 2009 at 10:21 AM | PERMALINK

And the tv spots would practically write themselves! "There's a 'Part E' in America...and you're invited!" Or how about "You gotta fight! For your right! To Paaaaaaaart E!"

Posted by: sss on October 21, 2009 at 10:29 AM | PERMALINK

Jesus these people are dense- people have been trying to tell them this for years. But I guess better late than never.

Posted by: Steve LaBonne on October 21, 2009 at 10:38 AM | PERMALINK

It would help if the message was much simpler. The easiest way to do this might be to break this into several bills.

For example, one bill could be called "Medicare for Kids" and expand Medicare coverage to everyone under 18. That's easy to understand, appealing to most people, and hard to vote against.

Another bill could be called "Buy into Medicare" and allow anyone who wants to, regardless of age, to buy into Medicare coverage.

Another bill could be called "Consumer Protection for Health Insurance" and could prevent health insurance abuses like screening for pre-existing conditions and dropping people once they get sick.

Keep it simple, use things people already understand (like Medicare), and stick to things with wide public support (like helping children and protecting people from our deeply unpopular health insurance companies).

Posted by: Greg on October 21, 2009 at 10:38 AM | PERMALINK

Of course, the success really depends on exactly who "everyone" is. Will the option be open to EVERYONE, or just "everyone" who cannot afford anything else, even with a government subsidy?

I believe the difference is important, because limiting the option to "everyone" fills a different, less healthy, more expensive to care for pool than an option that is truly open to EVERYONE would. The chances of success are quite different.

So, if we're having Medicare part "E", we need to be sure it's EVERYONE, not "everyone".

Posted by: pirate wench on October 21, 2009 at 10:40 AM | PERMALINK

Come on Washington Monthly, I can't believe you haven't figured out that Boehner is using GOP-speak when he says that "Americans oppose government run health care." He doesn't mean all Americans -- like the 57% who answered "yes" when pollsters asked them if they supported a public option. He means "real" Americans -- the kind that watch FOX, the kind that Sarah Palin speaks about, you know, the kind that live in Red states.

Posted by: Ted Frier on October 21, 2009 at 10:43 AM | PERMALINK

Goddamn grandiose windbags and bloviaters! Medicare For Everyone has been discussed for months on this modest site. The Night Owl Cafe's geriatric coffee club members at Flint came up with the slogan last summer as a way of defining what "public option" implied and meant.

Posted by: buddy66 on October 21, 2009 at 10:47 AM | PERMALINK

Excellent! and totally necessary, if only to remove a Republican talking point, AND smooth over the fears of seniors.

Also - if it were really Medicare for All, all the healthcare dollars currently flowing into the pockets of insurnance executives would start flowing into the Medicare fund. This would have the immediate effect of a raise for every person working a W-2 job in America who currently pays into the Medicare trust fund AND contributes to their employers healthcare plan.

American business would become more profitable which usually creates jobs. America becomes more competitive in the global arena. How is that bad?

Posted by: bcinaz on October 21, 2009 at 10:48 AM | PERMALINK

A lot of essential services people REALLY LIKE are government run

http://www.youtube.com/watch?v=Jng4TnKqy6A

Simple concepts, easy to understand, fact-on-your-side. . . yep, exactly the situation where Democrats can't get a cohesive message going.

Posted by: eadie on October 21, 2009 at 10:53 AM | PERMALINK

Sorry, shoulda done it all fancy and stuff:

A lot of essential services people REALLY LIKE are already government run.

Posted by: eadie on October 21, 2009 at 10:55 AM | PERMALINK

The problem I see with this is that the "medicare is bankrupt" meme is alive and well on the email chain letter front and widely believed. So that leads to how do we afford medicare for "everyone" (thanks pirate, for the above) among the detractors. Though it could be countered if Dems would state clearly how these new people would infuse new money into the system. But would they, if they are only low income folks who need government assistance?

Argh. Why can't we just do it right and enact single payer and cover EVERYONE? It just makes too much sense.

Posted by: Hannah on October 21, 2009 at 11:00 AM | PERMALINK

Yes, link the public option to Medicare. GOP has always been opposed to Medicare and wants to destroy it while projecting that the Dems are the bad guys that want to destroy it. Making the link should put the GOP between a rock and hard place with respect to consistent and intelligent messaging on the subject.

And what pirate wench @ 10:40 said!

Posted by: Chopin on October 21, 2009 at 11:01 AM | PERMALINK

Meant to add: why is health care a marketable commodity at all?

Posted by: Hannah on October 21, 2009 at 11:06 AM | PERMALINK

@Chopin. One could say the republicans supported and passed part D, so why not continue on with the alphabet. When we hit Z for the zombie republicans, perhaps they'll get it.

Posted by: Dave on October 21, 2009 at 11:19 AM | PERMALINK

Hey, all you twentysomethings with a job: Take a look at your pay stub. You are already paying for Medicare coverage; you just can't use it until you hit 65. . .

Posted by: DAY on October 21, 2009 at 11:31 AM | PERMALINK

It is important to keep in mind what the "public option" being debated here is. It is an "option" that only about 10% of the public will be allowed to participate in, namely those individuals who don't receive coverage from their employer. It is unclear that this program will necessarily be able to compete with private insurance. It will depend on how many people choose it, and the health status of those people. If an insufficient number of people decide to enroll, or those people represent an relatively unhealthy risk pool, then the program will fail. That failure, in turn, will be used as evidence in future debates that government involvement in health care is not the answer. The louder we claim that this is a victory for progressivsm, the more those claims may come back to haunt us.

There is nothing going on here that is new. The parameters of the public debate have been defined by elites, both democrats and republicans, such that regardless of the outcome, their interests are protected. Within those parameters, of course, intense debate and conflict is actively encouraged, thus distracting people from the real issues at hand while proclaiming the virtues of "democracy" and "freedom." And so we argue vigorously with each other, and demonstrate for or against "reform" and the "role of government." In the end, however, the hierarchy of power and wealth remains intact, and the democratic nature of our nation is diminished, and most of us are a little less free.

Posted by: Jason on October 21, 2009 at 11:42 AM | PERMALINK

" Medicare is a public option." ?!?!

What's optional about Medicare ?

There is nothing optional about paying the Medicare part A payroll tax or about paying the income tax used to finance most of the rest of it. Medicare is a public program with mandatory participation (in effect). For all I know it is legal to renounce medicare (and not pay the tiny premia) but I doubt anyone has ever actually done so.

If people dislike the public option, they should detest medicare.

In briefer What publius said.

Posted by: Robert Waldmann on October 21, 2009 at 11:48 AM | PERMALINK

Dave @ 11:19 - Yes, and they did it without respect to the subsequent expense involved. But then, the whole point was to enrich big pharma, not protect the $enior$, kid$ or their puppie$.

Posted by: Chopin on October 21, 2009 at 12:17 PM | PERMALINK

Memo to John Boehner: 5,600 of us have joined Facebook group "Hey John Boehner, I'm an American and I support a public option!"
I am a retired PA. I spent 4 years as a corpsman in a "government- run system"-- the US Navy. I worked 30 years in another "Marxist" organization-- VA Healthcare. Now my wife is enrolled in another "socialized medicine" conspiracy-- Medicare. I have a hard time seeing these programs as being all that subversive.

Posted by: Fred Roberts on October 21, 2009 at 12:50 PM | PERMALINK

When we hit Z for the zombie republicans, perhaps they'll get it. - Dave @ 11:19

Can't we just make it so we default to single payer after all these endruns? Sign me up for Part E anyday...and I'm healthy (now). Unless Al can use his cogent persuasion skills to convince me otherwise. Al? What say U Al?

Posted by: Kevin on October 21, 2009 at 12:59 PM | PERMALINK

The trouble is that Medicare for Everyone, if it worked like Medicare, would be compulsory, not optional -- it would, in fact, be a single payer plan, not a public option as that's currently understood.

Posted by: SqueakyRat on October 21, 2009 at 6:56 PM | PERMALINK

By passing Medicare part E, available to EVERYBODY, and then removing antitrust exemptions from insurers, congress will be saying to America that they can stand for something called honesty. We can once again be proud to be an American, and live in a country worth fighting for. And they would be addressing the cynics who say this is all just a semblance of democracy, a kind of argumentative show to lend creedence to the idea of democracy while the elites have already predetermined the outcome of this debate. That's what the cynics will say. And the cynics will be proven right.

Posted by: Stevie on October 22, 2009 at 3:05 AM | PERMALINK

awesome. so the fate of health care reform comes down to semantics?

good lord, we are screwed.

Posted by: ahoy polloi on October 22, 2009 at 8:34 AM | PERMALINK
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