Editore"s Note
Tilting at Windmills

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December 16, 2009

BEYOND CUTTING EDGE.... Back in February, Republican National Committee Chairman Michael Steele said he intended improve his party's image by taking advantage of technological opportunities. Explaining his vision, Steele said, "It will be avant garde, technically. It will come to table with things that will surprise everyone -- off the hook."

Asked if he imagined a cutting-edge approach, Steele replied, "I don't do 'cutting-edge.' That's what Democrats are doing. We're going beyond cutting edge."

Easier said than done. The rollout of the new RNC website didn't go well a couple of months ago. This week, the RNC unveiled a new link-shortening tool -- called GOP.am -- that also caused some trouble for the party. (thanks to reader H.H. for the tip)

Possibly the first branded URL shortener, GOP.am was designed by the RNC's new media consultants, Political Media, to work somewhat like bit.ly, in that it shortens URLs so that they can be more easily exchanged through short messaging services like Twitter. Google launched its own URL shortener Monday afternoon, and Facebook now has one, too.

But unlike bit.ly, GOP.am includes a toolbar at the top of the screen that follows users as they click through to see whatever pages the links go to. It also sports an animation of RNC chairman Michael Steele walking around on the lower right as if he's showing off the website -- particularly awkward when that website is the alt.com bondage site.

Yes, it wasn't long after the Republican National Committee launched its link-shortening tool before the fairly obvious misuse of the tool became common. As Wired noted, "Pranksters almost immediately began using the service to link to controversial or ironically intended websites, such as the official site of the American Communist Party, a bondage website and a webpage advertising a sex toy in the likeness of Barack Obama. GOP.am apparently started blocking such links at some point Tuesday morning, and the GOP.am homepage was taken offline."

It's back, and the party and its design company are working on filtering out problematic sites "on an hourly basis."

Steve Benen 12:35 PM Permalink | Trackbacks | Comments (25)

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Comments

glad to see hackers are increasing employment in the IT sector of the economy... and bon appétit, Repugnants...

Posted by: neill on December 16, 2009 at 12:45 PM | PERMALINK

"Hey, you kids! Get off my [virtual] lawn!"

Posted by: Mustang Bobby on December 16, 2009 at 12:48 PM | PERMALINK

Here's a suggested page to link to the GOP site:
http://www.ladygaga.com/badromance/defaultdb.aspx
That broad and her video are about the weirdest stuff I ever saw and heard ...

Posted by: red reptile on December 16, 2009 at 12:51 PM | PERMALINK

MWAHAHAHAHAHAHAHA!

Posted by: buddy66 on December 16, 2009 at 1:06 PM | PERMALINK

Here's one I just made myself:
http://gop.am/QQWH

Posted by: BD on December 16, 2009 at 1:11 PM | PERMALINK

A little note on the home page of GOP.am says the following:

"GOP.am is a property of Political Media, Inc. The Republican National Committee is not responsible for any content generated by GOP.am."

What does that mean?

Posted by: phoebes-in-santa fe on December 16, 2009 at 1:11 PM | PERMALINK

What's the significance of the ".am" domain?

Posted by: Uli Kunkel on December 16, 2009 at 1:18 PM | PERMALINK

Consarn it! These dadburn horseless carriages are hard to figure. Now, where in tarnation do I load in this bucket of oats?

Posted by: DAY on December 16, 2009 at 1:25 PM | PERMALINK

Who is this Pam, and what are the Republicans urging her to do?

Posted by: DH Walker on December 16, 2009 at 1:26 PM | PERMALINK

Oh "teh wingnut stoopid" -- how it burns!!!

Suck on it, teabaggers.

Posted by: I Me Mine on December 16, 2009 at 1:36 PM | PERMALINK

What does that mean?

It's a foundational plank of the Republican Party - they're never responsible for anything they do.

Posted by: DH Walker on December 16, 2009 at 1:37 PM | PERMALINK


.am is the top level domain (TLD) for Armenia. Weird.

Posted by: xtophr on December 16, 2009 at 1:49 PM | PERMALINK

To Infinity and Beyond!

Posted by: Speed on December 16, 2009 at 2:05 PM | PERMALINK

The .am top level domain is given as Armenia. Way to keep things all-American, GOP.

-Z

Posted by: Zorro on December 16, 2009 at 2:05 PM | PERMALINK

This is ridiculous. The website tinyurl.com has been doing this free for years without any advertising or redirection or visual weirdness of any sort. Plus it works perfectly so why anyone would decide it was a really keen idea to reinvent the wheel is beyond my comprehension.

And Armenia? What is up with that??

Posted by: Curmudgeon on December 16, 2009 at 2:13 PM | PERMALINK
And Armenia? What is up with that??

All of the country codes are pre-assigned based on their ISO codes, so if they wanted .am to signal morning in America or whatever the hell this is supposed to mean, they register the URL under the right-sounding country. Togo was doing a lively business for years now, since you could have .to be the end of your URL, e.g. http://love.to/ (which is a porn link, naturally. I just made it blindly up before seeing where it went).

Posted by: Rathskeller on December 16, 2009 at 2:34 PM | PERMALINK

GOP.americanmorons

Posted by: pacato on December 16, 2009 at 2:46 PM | PERMALINK

I gave up on their "beyond cutting edge" nonsense when they started having the faces of "real Americans" (all blondes, in their early twenties) as a replacement for "O" in GOP. Made it look like GAP.

Oh, and in my little town, we have a hairdressing salon called "The Cutting Edge"; they do a better job of it, too.

Posted by: exlibra on December 16, 2009 at 3:19 PM | PERMALINK

The Balloon Juice page where all this...*ahem* exhibitionism was going on was a riot, while it lasted. And really, the GOP should be grateful to Mr. Cole for so clearly showing them the stupidity they had built into their little web service.

^_^

Posted by: Shade Tail on December 16, 2009 at 3:46 PM | PERMALINK

Ack - NSFW!

Posted by: Mike on December 16, 2009 at 4:41 PM | PERMALINK

Micheal Steele does it again. He's an oddball, but a little easier to understand when you know who is coaching him:

http://bit.ly/3ppyiu

(satire)

Posted by: bondwooley on December 16, 2009 at 9:54 PM | PERMALINK

“Bottom line is if we haven’t done it, let’s do it. If we haven’t thought of it, think of it. If it hasn’t been tried, why not?”I’ve got a thought. An agenda that is centered around pandering to big business at the expense of the people. Maybe a few republicans could even brake rank and vote for a public health care option. Seeing as we can’t even get democrats to do that, I wont hold my breath...

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Posted by: lokenkristianna on December 17, 2009 at 4:14 AM | PERMALINK

Actually, it appears that the agency used an open source project to build the site. The people behind http://rubyurl.com built the software and allow people to reuse it for free.

Hopefully the GOP didn't pay too much for an application that probably didn't take the original developers more than a few hours to build.

Posted by: gopgeek on December 17, 2009 at 9:35 AM | PERMALINK

The loan seem to be useful for people, which would like to ground their business. By the way, it is easy to get a auto loan.

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