Editore"s Note
Tilting at Windmills

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June 24, 2010

'ON THEIR SIDE'.... In recent months, we've seen Democrats push some campaign themes to describe Republicans, usually relying on "Party of No." Thanks in part to Rep. Joe Barton's (R-Texas) apology to BP, a new theme seems to be emerging.

The Democratic National Committee released this new clip today -- it's not a television ad, just a web video -- connecting Barton to a larger trend of GOP leaders siding with powerful interests over the needs of the public. The name of the ad is, "On Their Side."

If you can't watch clips from your work computer, the video starts with on-screen text that reads, "On The Side of Big Oil," followed by Barton's apology to BP's Tony Hayward. We then see, "On The Side of Insurance Companies," followed by a clip of Mitt Romney arguing that health insurance companies have nothing to do with health care being too expensive. The third hit says, "On The Side of Wall Street," followed by Michael Steele urging Americans to trust Wall Street to help the economy.

The wrap-up: "Republicans: This Is How They Would Govern."

It's not subtle, but it's effective. If the midterm elections are going to be nationalized, it's only reasonable to highlight who'll benefit from a GOP majority.

Steve Benen 2:55 PM Permalink | Trackbacks | Comments (8)

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"Republicans: This Is How They Would Govern."

And this is how they DID govern.

If only the Democrats would say that. But it wouldn't be polite to President Cheney or mr. 17 decisions, and the Democrats always try to be polite. Even when it has repeatedly lost elections. But maybe this ad shows that things are turning around.

Posted by: Brenda Helverson on June 24, 2010 at 3:03 PM | PERMALINK

This message won't work so well if the Dems capitulate to Wall Street in the conference committees for financial reregulation.

Posted by: ElegantFowl on June 24, 2010 at 3:10 PM | PERMALINK

The Dems should add a phrase to the concluding message, to reinforce.

"Republicans: This Is How They Would Govern."

"On their side, not your side."

Posted by: jpeckjr on June 24, 2010 at 3:49 PM | PERMALINK

Subtlety is not recommended in modern political discourse.

ElegantFowl may have a point; of course it depends on who can come up with the catchiest sound bite and who can do a better job of pointing fingers, not on facts or anything foolish like that.

Posted by: Lucia on June 24, 2010 at 4:14 PM | PERMALINK

Pardon my French, but that is a fucking brilliant commercial. THE best EVER I've seen from the DNC. Put it on the air NATIONALLY. I thought this a year ago - run a national campaign and release Obama.

Posted by: Alli on June 24, 2010 at 4:14 PM | PERMALINK

Uhm brenda, the video was from the DNC. So technically, Dems are saying it.

You should all contact the DNC and tell them to push this video. they aren't sitting in the office reading our comments.

Posted by: Alli on June 24, 2010 at 4:16 PM | PERMALINK


All politics is local!

Some senatorial elections can be nationalized, but Reid's best bet, e.g., is slamming Angle on Yucca Flats, a local issue.

Most of the 435 house Incumbent Protection Society elections are decided on local issues, even if its on "he's our guy, and we know him well."

Posted by: efgoldman on June 24, 2010 at 4:48 PM | PERMALINK

Yes! Finally! More of this please. DNC, get it through your thick skulls. More. of. this.

Add another 4 second clip of Bush joking with the uber-wealthy, calling them "his base". Add a clip of Bunning, asked to extend unemployment, saying "tough shit". Add a clip of Hayward on his yacht.

It's already making me furious, and the new ad with my suggestions hasn't even been cut yet.

Posted by: norbert on June 25, 2010 at 8:59 AM | PERMALINK



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