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December 10, 2012 2:00 PM A Second Cut at a New UC Logo

By Mark Kleiman

No one is ever going to confuse me with a graphic designer, even in very dim light. But starting with Mike’s suggestion of a Fresnel pattern to pun on “Let There Be Light” and switching to a Moire, I came up with this. No, it doesn’t say “University of California.” It doesn’t have to, because we’re the farking University of California, and if we make this our logo people will recognize it.

LET THERE BE LIGHT

Of course anyone with superior skills and tools – that is to say, nearly anyone – could easily do better. This thing is too dark and too contrasty. But I claim that this does, as the other thing does not, look as if it might be the logo of someplace whose logo you’d care about.

[Cross-posted at The Reality-based Community]

Mark Kleiman is a professor of public policy at the University of California Los Angeles.