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Think about it this way. If I go Starbucks, I pay about $2.00 for a cup of coffee. But should someone who makes ten times what I do pay $20 for coffee? Well, of course not. But if he did pay $20 it would be a hell of a lot easier to charge me $3.00; it looks like I’m getting a deal! Maybe the extra cash opened by the window between $2 and $20 would allow for greater amenities. More comfortable seating areas, better lighting, more surfaces for working. The slightly higher price would also keep some of the homeless out. Customers would appreciate all those things (the coffee itself would probably be the same) but they wouldn’t exist because rich people demanded them. They’d be there because the company offered them, and people grew to expect them.
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