How Colleges Use Social Media
by Daniel Luzer
Some college admissions officers indicate that they’re totally willing to reject applicants due to something they put on Facebook.
Kaplan Test Prep indicated that it recently surveyed admissions officers and discovered that,
While the percentage of admissions officers who took to Google (27%) and checked Facebook (26%) as part of the applicant review process increased slightly (20% for Google and 26% for Facebook in 2011) from last year, the percentage that said they discovered something that negatively impacted an applicant’s chances of getting into the school nearly tripled - from 12% last year to 35% this year.
Apparently “offenses cited included essay plagiarism, vulgarities in blogs, alcohol consumption in photos, things that made them ‘wonder ’and‘ illegal activities.’” Because none of those things happen routinely in college itself, right?
Eh, I think, as far as student decisions on colleges go, any institution that’s going to reject you because of something you put on Facebook isn’t really worth attending, anyway.
The Kaplan survey indicated that it was, however, far more common for colleges to use social media for other, more constructive, purposes. The Kaplan Test Prep survey found 87 percent of colleges surveyed used Facebook to recruit potential students.