College Guide


August 02, 2012 11:50 AM NCAA Needs to Dethrone Omnipotent College Coaches

By Noah Feldman

So why doesn’t the NCAA change this? Because the coach’s cult is good for business. College athletes play for a maximum of four years, and the best football and basketball players generally don’t stay that long. This is barely enough time to get them nationally known.

Rivalries between colleges can be branded, of course — but as any marketer knows, personalities sell better than abstract brands. The coaches are a crucial part of the product. That is a part of why the coaches make the big bucks. And in America, a high salary is a part of celebrity. This vicious cycle should end. There are, of course, some cult coaches with sterling reputations. But remember: Until year ago, Paterno was one of them.

Noah Feldman , a professor of constitutional and international law at Harvard, is a Bloomberg View columnist.


  • mountaindog on August 03, 2012 2:55 AM:

    Maybe it is difficult to plumb the depths of Paterno's thinking because he did not cover up anything. Yes, the Freeh report says he did, but then presents no evidence. If Paterno wanted to cover up, why not tell McQueary to shut up? Why pass him on to Curley and Schultz - you can argue whether Schultz was or wasn't the police, but it is tough to argue cover up when you tell the witness to go talk to him. Why did no one ask McQuery's dr. father and Dr Dranov not to talk? Why didn't they go find the victim to pay hush money? (Nothing spoils a cover up like a victim filing a lawsuit). Why does Curley's email say Joe agreed to go to 2nd Mile as soon as they confronted Sandusky? Only answer that makes sense is that Joe did not expect a cover up, he expected it be explored. And if nothing happened, he assumed, like in 1998, that the investigators found there was no crime. For additional info, see:
    If we care about the victims, we have to stop this from happening again. To do that, we have to know what happened the first time, and Freeh's report is seriously flawed.