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June 10, 2010 2:40 PM Otherwise, Exactly the Same

By Daniel Luzer

The Career College Association, the organization of American for-profit schools, has a new name. Yesterday CCA announced that it will now call itself the Association of Private Sector Colleges and Universities. According to the press release:

“This vote culminates a rigorous, multistep review process,” said CCA President Harris N. Miller. “In voting the change, the Board recognizes the evolution of career oriented education from its primarily trade school roots to a multi-dimensional, multi-faceted, multi-modal philosophy of higher education delivery that directly responds to the demands of 21st century students, employers, and the larger economy. The phrase ‘private sector’ is synonymous with innovation in virtually every walk of life, and the public’s faith in private sector solutions to solve most of society’s biggest challenges will carry over into the realm of higher education too.

The Career College Association name is actually less than 20 years old. CCA as an institution resulted from the merger of two different for-profit education groups, the National Association of Trade and Technical Schools and the Association of Independent Colleges and Schools, in 1991.

Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer