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February 19, 2013 2:53 PM USAToday Trades Up

By Ed Kilgore

Last month USAToday and the Gallup Organization announced the end of their twenty-year polling partnership amongst general snickering about Gallup’s increasingly poor reputation for accuracy and suspicions the “divorce” wasn’t exactly bilateral.

If USAToday did indeed “dump” Gallup, its new polling partner is sure to deepen the depression in GallupLand: the Pew Research Center, which isn’t some flashy robo-polling operation but quite staid in its methodological habits. But unlike Gallup, Pew was near the top of the list in accuracy in both 2012 and 2008.

Looks like USAToday may have traded up.

Ed Kilgore is a contributing writer to the Washington Monthly. He is managing editor for The Democratic Strategist and a senior fellow at the Progressive Policy Institute. Find him on Twitter: @ed_kilgore.

Comments

  • c u n d gulag on February 19, 2013 3:07 PM:

    Knowing USA Today, I'm sure they picked Pew only after giving Dick Morris's and Karl Rove's outfits a thought or two, or that ancient fossil, McLaughlin, and his associates, before they realized that every damn hotel chains Liberal customers in the country would be on the phone to them, griping about it.

  • barkleyg on February 19, 2013 6:11 PM:

    Are you really a Liberal? Or a misidentified Libertarian?

    Speaking of PEW, take this test. Very interesting regarding "who" you THINK you are, and Who you really are politically.

    http://ht.ly/4NQw5

    Political Typology