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June 06, 2013 4:54 PM Rebranding Grumpy Old White Men

By Ed Kilgore

In all the talk about the recent College Republican National Committee study of the GOP’s problems with young voters, this passage got a lot of attention:

In the focus group research conducted in January of 2013, the young “winnable” Obama voters [the target of the whole study] were asked to say what words came to mind when they heard “Republican Party.” The responses were brutal: close-minded, racist, rigid, old-fashioned.

So you’d think conservatives would have found a way to avoid supplying, in just a few days, the material for this new Emily’s List ad (via Digby):

As the Emily’s List tag-line suggests, the problem is probably that this is what they actually believe, and that can’t be rebranded.

Ed Kilgore is a contributing writer to the Washington Monthly. He is managing editor for The Democratic Strategist and a senior fellow at the Progressive Policy Institute. Find him on Twitter: @ed_kilgore.

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