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June 02, 2014 3:09 PM Your Message Here

By Ed Kilgore

According to The Hill’s Mark Lillis, House Democrats are working on a snazzy slogan to package their collective messaging for Campaign ‘14, hearkening back to a similar and very successful midterm effort in 2006:

House Democratic leaders plan to launch a 2014 version of the “Six for ‘06” strategy that propelled them into the majority eight years ago.
Though still in the development stages, the strategy will mirror the 2006 campaign in featuring a series of specific policy points designed to distinguish the Democrats’ priorities from those of the Republicans, according to party leaders.
Democrats this year have not yet said what their campaign slogan will be, nor have they indicated which policy points it will feature. But several domestic priorities they’ve been pushing for many months seem likely to make the cut, including a hike in the minimum wage, an extension of emergency unemployment benefits, an overhaul of the nation’s immigration system and a focus on boosting the status of women in the workplace. It likely will not be released until after Labor Day when voters are paying more attention to campaign politics.

I’m guessing “Fourteen for ‘14” won’t be quite pithy enough. The House Dems could emulate House Republicans, who are packaging their messaging in a political objective: “Drive for 245.” But I’m not sure which action verb best rhymes with “218,” the seats Democrats need to retake control of the House. “Lean for 218?” Not aggressive enough. “Keen for 218?” Too wishful sounding.

So if you’re a Democrat and a wordsmith, here’ s your chance to help your party out with a solid slogan. There’s plenty of time to get their attention before Labor Day, so you may kick out the jams in the comment thread.

Ed Kilgore is a contributing writer to the Washington Monthly. He is managing editor for The Democratic Strategist and a senior fellow at the Progressive Policy Institute. Find him on Twitter: @ed_kilgore.

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